The frozen french fries market is expected to grow from US$ 39,955.11 million in 2022 to US$ 57,910.15 million by 2030; it is expected to record a CAGR of 4.7% from 2022 to 2030.
The global frozen French fries market is growing prominently, as consumers are looking for quick and hassle-free options in food consumption. Frozen French fries offer a convenient solution to busy individuals and families, requiring minimal preparation and cooking time. Increasing single-person households and smaller families have surged the demand for frozen products such as frozen French fries owing to their convenience. The frozen French fries market is well-established and is characterized by many small and large-scale manufacturers across the globe. McCain Foods is the world's largest frozen French fries and other potato specialties manufacturer.
Based on product type, the frozen french fries market is segmented into regular fries, crinkle-cut fries, steak fries, and others. The regular french fries segment is projected to register the largest share during the forecast period. Regular fries, also called the standard cut, are the typical and popular French fries cut to a medium thickness of around a quarter inch. This type of French fries has a lot of variety in coatings and seasonings, enhancing the flavor. Regular French fries are the most common type of cuts in the battonette cut which offers a perfect area for frying. They are a popular side dish in fast-food restaurants, burger joints, and homes. Regular French fries are thinner than steak fries, usually cut into pieces between 1/8 and 1/4 inch thick. They are often salted and may be served with ketchup, vinegar, mayonnaise, tomato sauce, or other local specialties.
By geography, the frozen french fries market is primarily segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, North America held the largest market share during the forecast period. Manufacturers are constantly investing to expand their business. For instance, in July 2022, Lamb Weston Holding announced an investment of US$ 415 million in a new French fries processing line in Idaho, US. Such strategic development initiatives by manufacturers in the region are driving the growth of the frozen French fries market.
The demand for frozen French fries in North America has surged owing to the increasing consumption of convenience food due to a busy lifestyle and hectic work schedule. Rising disposable income, urbanization, and changing lifestyles further boost market growth. The high purchasing power of consumers results in rising demand for premium frozen potato products. Moreover, consumers are increasingly adopting a healthy lifestyle and demanding gluten-free, low-carb, whole-grain, and organic diet products. The well-established frozen food industry is also one of the primary factors driving the growth of the frozen French fries market in the region.
The leading players in the frozen French fries market are Bart's Potato Company, Aviko B.V., Agristo NV., Lamb Weston Holdings Inc, McCain, Farm Frites International B.V., Rairandev Golden Fries Pty Ltd, Himalaya Food International Ltd, J.R. Simplot Company, The Kraft Heinz Co. These players are developing various products to address consumers' growing demand.
The size of the frozen french fries market has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, national sales managers, and external consultants—including valuation experts, research analysts, and key opinion leaders—specializing in the frozen french fries market.