Fortified foods mainly contain added vitamins & minerals that aren't naturally present in them. As the same size serving of an unfortified wheat cereal meets only 10% of the DV, much of breakfast cereals' iron content may be owing to fortification. Many packaged, ready-to-eat bowls of cereal are fortified. Breakfast cereals are commonly fortified with the nutrients such as vitamin A, thiamine (vitamin B1), riboflavin (vitamin B2), niacin (vitamin B3), vitamin B6, vitamin B12, vitamin D, folic acid, zinc, iron, and calcium.
MARKET DYNAMICS
The fortified cereal market has witnessed significant growth owing to factors such as increasing health consciousness in people in developed economies. Also, a growing trend for convenience food products due to the busy lifestyle of consumers is further fueling the market demand. Fortified cereal offers various health benefits, including improving nutrition intake, lower risk of birth defect, and many others. Due to these benefits, consumers are highly adopting these products and including them in their regular diet. This is further propelling the studied market growth. However, processing costs and fluctuating prices of raw materials may hamper the growth of the fortified cereal market. Nevertheless, with the steady growth in the food processing industry and agriculture industry, there are opportunities for the market players to invest in this market.
MARKET SCOPE
The "Global Fortified Cereal Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the fortified cereal market with detailed market segmentation by cereal type, nutrient type, distribution channel, and geography. The global fortified cereal market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading fortified cereal market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global fortified cereal market is segmented on the basis of cereal type, nutrient type, and distribution channel. On the basis of cereal type, the fortified cereal market is segmented into wheat, rice, barley, oat, corn, and others. The fortified cereal market on the basis of the nutrient type is classified into minerals and vitamins. On the basis of distribution channel, global fortified cereal market is bifurcated into supermarkets & hypermarkets, convenience stores, online stores, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global fortified cereal market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The fortified cereal market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the fortified cereal market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the fortified cereal market in these regions.
MARKET PLAYERS
The reports cover various key developments in the global fortified cereal market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from fortified cereal market are anticipated to lucrative growth opportunities in the future with the rising demand for fortified cereal in the global market. Below mentioned is the list of few companies engaged in the fortified cereal market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the fortified cereal market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- bbott Nutrition Limited
- Food For Life, Inc.
- Freedom Foods Group Limited
- General Mills Inc.
- Grape Nuts, Inc.
- Kellogg Company
- Nestle S.A.
- Others
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.