Fortified beverages basically offer extra micronutrients, which include essential trace elements and some different vitamins. Fortification of beverages mainly involves the process of the addition of micronutrients to beverages, which are primarily consumed by the different age group consumers. Fortified beverages further offer a diverse range of products, which are enriched with various nutrients. Fortified beverages come in various types, including fruit juices, energy drinks, flavored powder drinks, sports drinks, flavored milk, mineral water, and soft drinks. Vitamin fortified and enriched mineral drinks have medicinal properties that provide healing benefits apart from daily required nutrients in a human body. They help the human body in building a resistive system against common diseases.
MARKET DYNAMICS
The global Fortified Beverages Market is expected to be driven by increasing health-conscious consumers, mainly in developing economies. Also, the enhancement of lifestyle in developing economies is further helping in the growth of the fortified beverages market during the forecast period. Fortified beverages are again getting momentum due to the strong initiative of some organizations, including the World Health Organization (WHO) and Food & Agriculture Organization (FAO) in the sake of minimizing the occurrence of malnutrition. Furthermore, due to the hectic work life, most of the consumers are looking out for convenience food products to fulfill the daily nutrition uptake. Hence, the demand for fortified beverages is increasing among consumers globally. Increasing per capita disposable of income of consumers in developing economies coupled with the rising urbanization is further anticipated to be one of the significant reason for the growth of fortified beverages during the forecast period. However, fluctuating raw material prices may hamper the growth of the fortified beverages market. Nevertheless, with the steady growth in the food processing industry and agriculture industry, there are opportunities for the market players to invest in this market.
MARKET SCOPE
The "Global Fortified Beverages Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the fortified beverages market with detailed market segmentation by nutrient type, product type, distribution channel, and geography. The global fortified beverages market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading fortified beverages market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global fortified beverages market is segmented on the basis of nutrient type, product type, and distribution channel. On the basis of nutrient type, the fortified beverages market is segmented into minerals, vitamins, and others. The fortified beverages market on the basis of the product type is classified into non-alcoholic and alcoholic. On the basis of distribution channel, global fortified beverages market is bifurcated into store based and non-store based.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global fortified beverages market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The fortified beverages market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the fortified beverages market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the fortified beverages market in these regions.
MARKET PLAYERS
The reports cover various key developments in the global fortified beverages market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from fortified beverages market are anticipated to lucrative growth opportunities in the future with the rising demand for fortified beverages in the global market. Below mentioned is the list of few companies engaged in the fortified beverages market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the fortified beverages market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Abbott Laboratories
- Danone SA
- General Mills, Inc.
- H.J Heinz
- Land O'Lake
- Nestle SA
- The Boots Company PLC
- The Coco Cola Company
- The Proctor & Gamble Company,
- Tropicana Products Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.