Fitness trackers are the devices which are used for tracking and monitoring fitness related metrics such as calorie consumption, sleep time, sweat rate, body temperature, and brain activity distance covered, heartbeat rate etc. These devices are wirelessly synced with a smartphone or computer to attain long term data tracking.

Increasing awareness for health and fitness among consumers and rising demand for fitness trackers from sports clubs are the major drivers which help in surging the growth of fitness tracker market whereas high cost of equipment act as a restraining factor for this market. Devices to monitor the blood pressure fluctuations and sugar level in the body will add new opportunities for this market in the coming years.

The "Global Fitness Tracker Market Analysis to 2028" is a specialized and in-depth study of the fitness tracker industry with a focus on the global market trend. The report aims to provide an overview of global fitness tracker market with detailed market segmentation by type, display type, sales channel, application and geography. The global fitness tracker market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global fitness tracker market based on type, display type, sales channel and application. It also provides market size and forecast till 2028 for overall fitness tracker market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 counties globally along with current trend and opportunities prevailing in the region.

Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the market in these regions.

Also, key fitness tracker market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the market are Fitbit Inc., Apple Inc., Samsung Group, Xiaomi Inc., Jawbone., Nike, Inc., Adidas AG, Misfit, Inc., Shenzhen Motto Electronics Co.,Ltd and Sony Corporation among others.