A fabric softener is a conditioner that is basically applied to laundry during the rinse cycle in the washing machine and helps in reducing the harshness in clothes. The softening of the clothes makes it easier to iron by reducing the wrinkles in the garments. Fabric softener also helps in reducing the wear and tear of the garments along with providing a refreshing fragrance.
MARKET SCOPE
The "Global Fabric Softener Market Analysis to 2028" is a specialized and in-depth study of the chemicals and materials industry with a special focus on global market trend analysis. The report aims to provide an overview of the fabric softener market with detailed market segmentation by form, application, and geography. The report provides key statistics on the market status of the leading fabric softener market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on the form, the global fabric softener market is segmented into liquid and dryer sheets.
- Based on application, the global fabric softener market is segmented into residential and commercial.
MARKET DYNAMICS
Drivers:
- The rising demand for premium clothing from the consumers is driving the demand for fabric softener market.
- The increase in disposable incomes along with a rising willingness to spend on premium products by consumers in developing economies is driving the increased purchase of categories such as fabric softeners and conditioners.
- The increase in concerns over the use of chemicals which includes quaternary ammonium compounds, which leads to skin problems, is driving the demand for biodegradable products
Restraints:
- However, strict government restrictions, exposure to health, and environmental risks due to overuse of fabric softeners such as liquid fabric softeners and dryer sheets will restrict the growth of the market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The fabric softener market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the fabric softener market in these regions.
IMPACT OF COVID-19 ON FABRIC SOFTENER MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries such as the chemical and material industry in various countries due to lockdowns, travel bans, and business shutdowns. Due to the pandemic, there has been shutdown of various retail, supermarkets and hypermarkets outlets which has had a negative impact on the fabric softener market. Along with this, the shutdown of laundry outlets led to a decrease in demand of fabric softener.
MARKET PLAYERS
The report covers key developments in the fabric softener market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from fabric softener market are anticipated to provide lucrative growth opportunities in the future with the rising demand for fabric softener in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the fabric softener market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company.
- Henkel AG & Co. KGaA
- LG Household & Health Care Ltd
- Marico
- Melaleuca Inc
- Pigeon Corporation
- Reckitt Benckiser Group PLC
- S. C. JOHNSON & SON, INC.
- Unilever