eyelashes enhancing agents Market

The eyelashes enhancing agents market is projected to reach US$ 593.29 million by 2028 from US$ 425.13 million in 2021; it is estimated to grow at a CAGR of 4.9% from 2021 to 2028.

Factors such as rising prevalence of eye diseases and online availability & purchase of products are drive the growth of the market. However, the side effects such as skin allergies, swelling, hyperpigmentation, and excessive growth hamper the market growth.

The North American region has been greatly impacted by the COVID-19 pandemic, with many businesses experiencing a decline in operations due to travel bans, mass lockdowns, and business shutdowns. The manufacturing, automotive, semiconductor & electronics, oil & gas, mining, aviation, and other industries have been particularly affected, resulting in lower production of commodities, goods, and services. However, in 2021, the lifting of lockdowns and increased online sales have facilitated transportation facilities, and factories are now operating smoothly. This has contributed to the growth of the eyelash-enhancing agents market, which has been experiencing significant growth in recent times in North America.

The e-commerce industry is thriving in North America, thanks to the widespread use of smartphones and high internet penetration. Online selling platforms have made it easier for consumers to access products, prompting eyelash enhancing agent providers to expand their customer bases through online channels. With the convenience of doorstep delivery and the ability to compare prices and specifications of different brands, consumers are increasingly turning to e-commerce platforms for both essential and nonessential goods. Additionally, due to the COVID-19 pandemic and the DIY concept, consumers are taking personal hygiene into their own hands, including caring for the health of their eyes and eyelashes. As a result, the online channels for beauty products reported growth of 5.6% in the US in 2020, while offline channels contracted by 1.2%. Thus, the availability and purchase of eyelash enhancing agents on e-commerce platforms are contributing significantly to the growth of the market.

Type Insights

The eyelashes enhancing agents market is classified based on type, content-type, and application. Based on the type, the market is segmented into curling, lengthening, volumizing, and others. The lengthening segment held the largest share of the market in 2021, and the volumizing segment is estimated to register the highest CAGR of 5.7% in the market during the forecast period.

Federal Food, Drug, and Cosmetic Act, International Trade Administration, and American Optometric Association are among the primary and secondary sources referred to while preparing the report on the eyelashes enhancing agents market.