The eyelash adhesives market size is projected to reach US$ 2.08 billion in 2023 to US$ 2.97 billion by 2031; it is estimated to register a CAGR of 4.6% from 2023 to 2031.

Eyelash adhesive is a specialized glue that attaches false eyelashes or individual eyelash extensions to natural eyelashes or eyelids. These adhesives are formulated to offer a secure and long-lasting bond. They are available in various forms, including clear and black options, and are designed to be waterproof and quick-drying. The global eyelash adhesives market is driven by factors such as the rising demand for eyelash extensions and the growing influence of social media. Eyelash extensions offer a convenient way to increase the length and volume of eyelashes. The extensions reduce the need for daily mascara application and eyelash curling. The demand for beauty products such as eyelash extensions increases during special occasions such as weddings, parties, and festivals. Further, various brands maintain active profiles on social media, regularly posting content, interacting with followers, and building a loyal customer base. Makeup trends often go viral on social media, and products associated with these trends, such as eyelash extensions, witness a surge in demand, thus driving market growth.

The emergence of e-commerce has transformed the way people shop and purchase beauty products. The upsurging penetration of smartphones and the internet, increasing purchasing power of consumers, quick access to emerging technologies, and convenience provided by online retail shopping platforms are among the major factors bolstering the e-commerce industry. According to the US Department of Commerce Retail Indicator Division, e-commerce sales reached US$ 870 billion in the US in 2021, up by 14.2% from 2020. As per the US Census Bureau of the Department of Commerce, the estimate of retail e-commerce sales in the US for the first quarter of 2024, adjusted for seasonal variation, was US$ 289.2 billion, an increase of 2.1% from the fourth quarter of 2023. With the rise in the e-commerce sector, the sales of beauty products from online platforms are also growing.

Based on type, the eyelash adhesives market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment held a larger share of the market in 2023. Strip lash adhesives are used to attach false eyelashes securely to the eyelids, creating an enhanced and voluminous lash appearance. The adhesives are available in various formulations, including latex-based and latex-free options, to accommodate different skin sensitivities and preferences. To apply, a thin layer of adhesive is spread along the band of the false lashes, which are then carefully placed just above the natural lash line. Some adhesives are packaged with a brush applicator for precision, while others are available in squeeze tubes. The adhesives generally require a brief drying period, often from 20 to 60 seconds, allowing the glue to become tacky for a stronger hold. Available in clear and black, clear adhesives dry to an invisible finish ideal for a natural look, whereas black adhesives blend seamlessly with eyeliner, enhancing the eye's definition. Many modern adhesives are waterproof, ensuring that the lashes remain secure through tears, sweat, or humid conditions.

H.B. Fuller Company, Parson Adhesives Inc, Ex-Import Pty Ltd, True Glue, GladGirl Inc, DAEJIN CHEMICAL CO LTD, CharmLash, Gollee Cosmetics Limited, Lost Artistry LTD, Bagya Brands LLP (BOBI), MACY CO LTD, S&G, DeQi Handicraft Processing Co Ltd, Pingdu Sparkling Eyelashes Co Ltd, Qingdao Kiss Me Lash Co Ltd, DancingSwan Beauty (TsingTao) Co Ltd, DancingSwan Beauty (TsingTao) Co Ltd, CLD Creative Lash Design, HUDA BEAUTY, and ESQIDO and among others. Players operating in the eyelash adhesives market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.

The overall eyelash adhesives market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the eyelash adhesives market.