Eye makeup is done using cosmetics that enhance the appearance of the eyes. Water, emulsifiers, preservatives, thickeners, and moisturizers are used in the formulation of these items, which include eyeshades, eyeliner, and mascara. Eyebrows are an important part of eye makeup and many products such as eyebrow pencils, eyebrow gels and serums, among others are used to enhance their appearance for clean and vibrant makeup look
MARKET DYNAMICS
Rising popularity of eye makeup products including eyebrow pencils, gels and serums, etc. is driving the market growth. Moreover, rising number of women in the corporate sector and rising disposable income levels are also propelling the market growth. Beauty and personal care brands are focusing on strengthening their presence on e-commerce channels. Several manufactures are offering eye makeup products exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products. All these drivers has projected to increase the revenue in the near future.
MARKET SCOPE
The "Global Eyebrow Product Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the eyebrow product market with detailed market segmentation by product type and distribution channel. The global eyebrow product market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading eyebrow product market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The eyebrow product market is segmented into product type, and distribution channel. By product type, the eyebrow product market is bifurcated into eyebrow pencils, eyebrow palette, eyebrow gels and serums and others. By distribution channel, the eyebrow product market is bifurcated into supermarkets & hypermarkets, specialty stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the eyebrow product market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The eyebrow product market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the eyebrow product market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the eyebrow market in these regions.
MARKET PLAYERS
The report covers vital developments in the eyebrow product market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the eyebrow product market are anticipated to lucrative growth opportunities in the future with the rising demand for eyebrow product in the global market. Below mentioned is the list of few companies engaged in the eyebrow product market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the eyebrow product market. Besides, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last three years, the critical development in the past five years.
- Chanel
- L'Oreal Paris
- Anastasia Beverly Hills
- Bobbi Brown Cosmetics
- Oriflame Cosmetics AG
- NYX
- The Face Shop
- Estee Lauder
- Covergirl
- E.L.F. Cosmetics Inc.