TABLE OF CONTENTS
1. Introduction
1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation
 1.3.1 RTD Alcoholic Beverages Market, by Base Type
 1.3.2 RTD Alcoholic Beverages Market, by Packaging Type
 1.3.3 RTD Alcoholic Beverages Market, by Distribution Channel
 1.3.4 Europe RTD alcoholic beverages Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. RTD Alcoholic Beverages Market Landscape
4.1 Market Overview
 4.1.1 Europe PEST Analysis
5. RTD Alcoholic Beverages Market - Key Industry Dynamics
5.1 Key Market Drivers
 5.1.1 Rising preference towards low-content alcoholic beverages
 5.1.2 Growing preference for RTD alcoholic beverages amongst millennial
5.2 Key Market Restraints
 5.2.1 High custom duties imposed on alcohol
5.3 Key Market Opportunities:
 5.3.1 Introduction of new flavours and improved form of product packaging
5.4 Key Future Trends:
 5.4.1 Upsurge in the consumption of premium RTD alcoholic beverages
5.5 Impact Analysis
6. RTD Alcoholic Beverages - Europe Market Analysis
6.1 Europe RTD alcoholic beverages Market Overview
6.2 Europe RTD alcoholic beverages Market Forecast and Analysis
7. Europe RTD Alcoholic Beverages Market Analysis - By Base Type
7.1 Overview
7.2 Europe RTD Alcoholic Beverages Market Breakdown, By Base Type, 2018 & 2027
7.3 Whisky
 7.3.1 Overview
 7.3.2 Europe Whiskey Market Revenue and Forecasts to 2027 (US$ MN)
7.4 Rum
 7.4.1 Overview
 7.4.2 Europe Rum Market Revenue and Forecasts to 2027 (US$ MN)
7.5 Vodka
 7.5.1 Overview
 7.5.2 Europe Vodka Market Revenue and Forecasts to 2027 (US$ MN)
7.6 Gin
 7.6.1 Overview
 7.6.2 Others Market Revenue and Forecasts to 2027 (US$ MN)
7.7 Others
 7.7.1 Overview
 7.7.2 Others Market Revenue and Forecasts to 2027 (US$ MN)
8. Europe RTD Alcoholic Beverages Market Analysis - By Packaging Type
8.1 Overview
8.2 Europe RTD Alcoholic Beverages Market Breakdown, By Packaging Type, 2018 & 2027
8.3 Bottles
 8.3.1 Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
8.4 Cans
 8.4.1 Europe Cans Market Revenue Forecasts to 2027 (US$ Mn)
8.5 Others
 8.5.1 Europe Others Market Revenue Forecast to 2027 (US$ Mn)
9. Europe RTD Alcoholic Beverages Market Analysis - By Distribution Channel
9.1 Overview
9.2 Europe RTD Alcoholic Beverages Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Hypermarkets and supermarkets
 9.3.1 Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
9.4 Specialty Stores
 9.4.1 Europe Specialty Stores Market Revenue Forecast to 2027 (US$ Mn)
9.5 Others
 9.5.1 Europe others Market Revenue Forecast to 2027 (US$ Mn)
10. RTD Alcoholic Beverages Market - Country Analysis
10.1 Overview
 10.1.1 Europe RTD Alcoholic Beverages Market Breakdown, by Key Countries
 10.1.1.1 Germany RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
 10.1.1.1.1 Germany RTD Alcoholic Beverages Market Breakdown by Base Type
 10.1.1.1.2 Germany RTD Alcoholic Beverages Market Breakdown by Packaging Type
 10.1.1.1.3 Germany RTD Alcoholic Beverages Market Breakdown by Distribution Channel
 10.1.1.2 France RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
 10.1.1.2.1 France RTD Alcoholic Beverages Market Breakdown by Base Type
 10.1.1.2.2 France RTD Alcoholic Beverages Market Breakdown by Packaging Type
 10.1.1.2.3 France RTD Alcoholic Beverages Market Breakdown by Distribution Channel
 10.1.1.3 Italy RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN )
 10.1.1.3.1 Italy RTD Alcoholic Beverages Market Breakdown by Base Type
 10.1.1.3.2 Italy RTD Alcoholic Beverages Market Breakdown by Packaging Type
 10.1.1.3.3 Italy RTD Alcoholic Beverages Market Breakdown by Distribution Channel
 10.1.1.4 UK RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
 10.1.1.4.1 UK RTD Alcoholic Beverages Market Breakdown by Base Type
 10.1.1.4.2 UK RTD Alcoholic Beverages Market Breakdown by Packaging Type
 10.1.1.4.3 UK RTD Alcoholic Beverages Market Breakdown by Distribution Channel
 10.1.1.5 Russia RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
 10.1.1.5.1 Russia RTD Alcoholic Beverages Market Breakdown by Base Type
 10.1.1.5.2 Russia RTD Alcoholic Beverages Market Breakdown by Packaging Type
 10.1.1.5.3 Russia RTD Alcoholic Beverages Market Breakdown by Distribution Channel
 10.1.1.6 Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
 10.1.1.6.1 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Base Type
 10.1.1.6.2 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Packaging Type
 10.1.1.6.3 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Product News
12. Company Profiles
12.1 Anheuser-Busch InBev NV
 12.1.1 Key Facts
 12.1.2 Business Description
 12.1.3 Product And Services
 12.1.4 Financial Overview
 12.1.5 SWOT Analysis
 12.1.6 Key Developments
12.2 Asahi Group Holdings, Ltd.
 12.2.1 Key Facts
 12.2.2 Business Description
 12.2.3 Product And Services
 12.2.4 Financial overview
 12.2.5 SWOT Analysis
 12.2.6 Key Developments
12.3 Bacardi Limited
 12.3.1 Key Facts
 12.3.2 Business Description
 12.3.3 Product And Services
 12.3.4 Financial Overview
 12.3.5 SWOT Analysis
 12.3.6 Key Developments
12.4 Carlsberg Breweries A/S
 12.4.1 Key Facts
 12.4.2 Business Description
 12.4.3 Product And Services
 12.4.4 Financial overview
 12.4.5 SWOT Analysis
12.5 Suntory Holdings Limited
 12.5.1 Key Facts
 12.5.2 Business Description
 12.5.3 Product And Services
 12.5.4 Financial Overview
 12.5.5 SWOT Analysis
12.6 Brown-Forman
 12.6.1 Key Facts
 12.6.2 Business Description
 12.6.3 Product And Services
 12.6.4 Financial Overview
 12.6.5 SWOT Analysis
 12.6.6 Key Developments
12.7 Heineken N.V.
 12.7.1 Key Facts
 12.7.2 Business Description
 12.7.3 Products and Services
 12.7.4 Financial Overview
 12.7.5 SWOT Analysis
12.8 Diageo plc.
 12.8.1 Key Facts
 12.8.2 Business Description
 12.8.3 Products and Services
 12.8.4 Financial Overview
 12.8.5 SWOT Analysis
 12.8.6 Key Developments
12.9 Davide Campari-Milano S.p.A.
 12.9.1 Key Facts
 12.9.2 Business Description
 12.9.3 Product And Services
 12.9.4 Financial overview
 12.9.5 SWOT Analysis
12.10 Molson Coors Brewing Company
 12.10.1 Key Facts
 12.10.2 Business Description
 12.10.3 Products and Services
 12.10.4 Financial Overview
 12.10.5 SWOT Analysis
13. Appendix
13.1 About
13.2 Glossary
LIST OF TABLES
Table 1. Europe RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Europe RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 - By Base Type (US$ Mn)
Table 3. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Base Type (US$ Mn)
Table 4. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 5. Germany RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 6. France RTD Alcoholic Beverages Market Forecasts To 2027 - By Base Type (US$ Mn)
Table 7. France RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 8. France RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 9. Italy RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Base Type (US$ Mn)
Table 10. Italy RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 11. Italy RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 12. UK RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Base Type (US$ Mn)
Table 13. UK RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 14. UK RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 15. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Base Type (US$ Mn)
Table 16. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 17. Russia RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 18. Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Base Type (US$ Mn)
Table 19. Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 20. Rest of Europe RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 21. Glossary of Terms, Global RTD Alcoholic Beverages Market
LIST OF FIGURES
Figure 1. Europe RTD Alcoholic Beverages Market Segmentations
Figure 2. Europe RTD Alcoholic Beverages Market Segmentation - By Country
Figure 3. Europe RTD Alcoholic Beverages Market Overview
Figure 4. Vodka Held Largest Share In The Europe RTD Alcoholic Beverages Market By Product
Figure 5. Japan, Dominated The Europe RTD Alcoholic Beverages Market In 2018
Figure 6. Europe RTD Alcoholic Beverages Market, Industry Landscape
Figure 7. Europe - Pest Analysis
Figure 8. RTD Alcoholic Beverages market Impact Analysis of Driver and Restraints
Figure 9. Europe RTD Alcoholic Beverages Market Forecast And Analysis, (US$ Mn)
Figure 10. Europe RTD Alcoholic Beverages Market Breakdown by Base Type, 2018 & 2027 (%)
Figure 11. Europe Whiskey Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 12. Europe Rum Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 13. Europe Vodka Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 14. Europe Gin Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 15. Europe Other Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 16. Europe RTD Alcoholic Beverages Market Breakdown, By Packaging Type, by value, to 2027 (US$ Mn)
Figure 17. Europe Bottles Sales Market Revenue Forecasts To 2027 (US$ Mn)
Figure 18. Europe Cans Market Revenue Forecasts To 2027 (US$ Mn)
Figure 19. Europe Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 20. Europe RTD Alcoholic Beverages Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 21. Europe Supermarkets and Hypermarkets Market Revenue Forecasts To 2027 (US$ Mn)
Figure 22. Europe Specialty Stores Market Revenue Forecasts To 2027 (US$ Mn)
Figure 23. Europe Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 24. Europe RTD Alcoholic Beverages Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 25. Germany RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 26. France RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 27. Italy RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 28. UK RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 29. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 30. Rest of Europe RTD Alcoholic Beverages market Revenue Forecasts To 2027 (US$ Mn)
The List of Companies - Europe RTD Alcoholic Beverages
1. Anheuser-Busch InBev NV
2. Asahi Group Holdings, Ltd.
3. Bacardi Limited
4. Carlsberg Breweries A/S
5. Suntory Holdings Limited
6. Brown-Forman
7. Heineken N.V.
8. Diageo plc.
9. Davide Campari-Milano S.p.A.
10. Molson Coors Brewing Company