The Europe raisins market is expected to grow from US$ 796.37 million in 2019 to US$ 1132.93 million by 2027; it is estimated to grow at a CAGR of 4.6% from 2020 to 2027.
Raisins are dried grapes, and their nutritional content is similar to that of grapes. Both grapes and raisins are good sources of certain antioxidants, such as flavonol glycosides and phenolic acids, having a high oxygen radical absorbance capacity (ORAC) value; however, raisins contain those in greater concentration due to the drying process, preserving the antioxidants. Increasing awareness among consumers regarding the health benefits of raisins propels its demand in the market. According to a study publishes in the Journal of Nutritional Health, raisins have higher levels of antioxidants and phenol content than other popular dried fruits. Furthermore, the consumption of raisins eases digestion. They contain an ample amount of fibers, which swell in the presence of water. The fiber content provides a laxative effect on the stomach and aids in relieving constipation. Also, the daily consumption of raisins keeps the bowel movement regular, and the fibers help keep waste products and toxins out of the system. Raisins contain a substantial amount of magnesium and potassium. These minerals help eliminate acidity and help remove the toxins from the system, thereby protecting individuals against diseases such as gout, arthritis, kidney stones, and heart diseases. Furthermore, the consumption of raisins helps overcome anemia. The incidence of anemia is increasing worldwide; according to the World Health Organization (WHO), anemia affects 1.62 billion people worldwide, which corresponds to 24.8% of the total population. Raisins are rich in iron and B-Complex vitamins; these components, along with copper present in raisins, help in the production of red blood cells as well as in the improvement of thei oxygen carrying capacity.
Based on nature, the Europe raisins market in segmented into organic and conventional, and the conventional segment led the Europe raisins market in 2019. Conventional methods of producing grapes (raisins after processing) include the use of chemical pesticides, fertilizers, and weed killers, which can harm human health, if consumed accidentally. The grapes that are used for the production of raisins are grown using labor-intensive techniques as it involves clearing the jungle growth and popping of the plants to counter bending from the weight of growing fruits. The grape bunches are also covered with polythene bags to protect them from wind, insects, and bird attacks. This also helps in maintaining optimum temperatures. Raisins derived from the conventionally grown grapes is produced using different methods and techniques that involve the use of aqua dest, Kjeldahl salt, sulfuric acid, and potassium hydroxide. One of the prominent characteristics of raisins is their crispiness that is obtained through the addition of fillers, which can harm consumers upon high consumption.
In Europe, Russia is the hardest-hit country by the COVID-19 outbreak. It is expected to suffer an economic hit due to a lack of revenue from various industries. Russia has recorded the highest number of COVID-19 cases in the region. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe.
The overall Europe raisins market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe raisins market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe raisins market. A few of the players operating in the market are Akrodria, Geobres, Lion Raisins, S & B Herbafoods (Sun- Maid), and Fruits of Turkey.