The Europe probiotic supplements market value accounted for US$ 6,145.08 million in 2021 and is projected to reach US$ 8,969.90 million by 2028; it is expected to grow at a CAGR of 5.6% from 2022 to 2028.

The Europe probiotic supplements market growth is driven by the rising focus of women on digestive, genital, and immune health. Women have specific health and well-being issues, some of which are influenced by their genetics and hormonal changes throughout their lives. These issues negatively impact their immunity, mood, and digestive health. Probiotics are gaining immense recognition as a valuable source of health support for women, mainly because they restore digestive and vaginal microflora balance, which has positive effects on digestive and vaginal health, mental well-being, and natural defenses. Probiotic supplements boost immunity, increase fertility, and improve the overall gut health of women. Moreover, probiotic supplements help relieve the menopause symptoms such as low mood, vaginal dryness, weight gain, and decline in bone health by balancing the vaginal microflora, boosting estrogen levels, supporting the overall gut health, and increasing nutrient absorption.

Further, probiotic supplementation during pregnancy has several benefits. Thoroughly researched strains of probiotics such as lactobacillus and Bifidobacterium help improve bowel movement and relieve constipation problems. Studies have proven that including probiotic supplements in the regular diet of a pregnant woman helps reduce inflammation, acidity, and bloating. Consumption of probiotic supplements during pregnancy also reduces the risk of vaginal infections, thereby reducing the chances of colic, eczema, and other allergies in newborn babies. Probiotic supplements also improve the immunity of expecting mothers, ensuring the good health of newborn babies.

This has led to high demand for probiotic supplements that support women's health in Europe. Thus, this factor is expected to significantly drive the Europe probiotic supplements market growth in the coming years.

There is an increasing demand for probiotic supplements among European women. According to the International Probiotics Association's report, in 2019, around 63% of the consumers of probiotic supplements in Europe were women. Women in the region are increasingly focusing on their health to stay fit and avoid various infections and illnesses. This has led to high demand for probiotic supplements that support women's health in Europe. Thus, this factor is expected to significantly drive the Europe probiotic supplements market in the coming years.

The COVID-19 pandemic had a mixed impact on the Europe probiotic supplements market. Initially, due to lockdown, border restrictions, and supply chain disruption, the manufacturers faced significant losses. However, the demand for immunity-boosting supplements, including probiotic supplements, increased significantly due to increased health consciousness. Consumers have been increasingly attentive to their health and wellness. Therefore, the market has seen a boom in demand for products that provide digestive and immune health. E-commerce played a crucial role during the initial months of the pandemic as people were mandated to stay at home and many brick-and-mortar stores were shut. E-pharmacies and online drugstores witnessed tremendous demand for medicines and supplements as they offered home delivery services even during lockdowns. As consumers are expected to continue with the online shopping trend, the Europe probiotic supplements market is expected to witness exponential growth in the coming years.

Nature's Bounty; Pharmavite LLC.; Biogaia; Herbalife Nutrition Ltd.; Bayer AG; GNC; Nature's Way Products, LLC; SFI Health; Amway; and Church & Dwight Co, Inc. are among the key players operating in the Europe probiotic supplements market. These players are adopting product innovation strategies to acquire a large number of consumers in the region. This factor is expected to drive the Europe probiotic supplements market.



The overall Europe probiotic supplements market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe probiotic supplements market.