The Europe print management software market is expected to grow from US$ 393.3 million in 2019 to US$ 1,574.1 million by 2027; it is estimated to grow at a CAGR of 19.1% from 2020 to 2027.
Print management software helps to find out true cost per-page, discover the actual cost of ownership for each printer, provide printing error and history reports etc. For example, Equitrac is a print tracking and cost recovery software solution that can be integrated with multifunctional printers, such as those offered by HP, Sharp, Canon, and Konica Minolta. Once implemented, it assists organizations in reducing waste, recovering costs, increasing security, and simplifying IT support which is boosting the print management software market growth in this region. Equitrac reduces overhead costs by automatically capturing, tracking, and allocating every print job. It also increases productivity (by streamlining operations), offers document security, and minimizes print waste and toner consumption. Thus, factors such as reduced printing costs and enhanced printing performance drive demand of print management software hence driving the Europe print management software market. Improved security and data management is among the other factors boosting the growth of print management software market in the region.
Spain, Italy, Germany, the UK, and France are among the worst-affected European countries by the COVID-19 pandemic. Businesses in the region are facing severe economic difficulties due to suspended operations or substantially reduced activities hence affecting the print management software market in the region. Owing to business shutdowns, travel bans, and supply chain disruptions, the region is witnessing an economic slowdown in 2020 and it is most likely to experience the same in 2021 which is likely to affect the Europe print management software market in coming years. The adoption of print management software in European countries is mainly credited owing to the high purchasing power of customers and rapidly growing the e-commerce industry. However, there has been a sharp decline in the manufacturing of smartphones and digital cameras in European countries amid the COVID-19 crisis which is affecting the Europe print management software market directly. The retail & e-commerce industries would require time to stabilize and recover in the post-pandemic period. All these factors are directly impacting the print management software market growth in European countries.
On the basis of enterprise size, the large enterprises segment led the Europe print management software market in 2019. Europe is a well-established print management software market. Large enterprises across Europe focus on managing costs as well as raising overall efficiency which is expected to escalate the print management software market growth in this region. The Europe print management software market is driven by growing need for evaluation of customer reviews and real-time visibility of printing processes. For example, several large enterprises in the region trust PaperCut MF to protect documents by providing end-to-end encryption. Advantages of print management software such as cost management, more efficiency, waste reduction during printing, streamlining operations etc. is expected to increase its demand from large enterprises segment during forecast period, which will drive the Europe print management software market
The overall Europe print management software marketsize has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe print management software market. The process also serves the purpose of obtaining an overview and forecast for the Europe print management software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants typically involved in this process include industry experts, such as VPs, business development managers, print management software market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe print management software market. Canon Inc.; HP, Inc.; Kofax, Inc.; PaperCut Software International Pty Ltd; PrinterLogic; ThinPrint GmbH; United Carlton; and Xerox Corporation are a few players operating in the Europe print management software market.