The outdoor power equipment market in Europe is expected to grow from US$ 6,869.1 Mn in 2019 to US$ 8,684.7 Mn by the year 2027 at a CAGR of 3.1% during the forecast period
Due to rising environmental concerns, and the increasing number of stringent government regulations related to carbon emissions, the outdoor power equipment industry is going through a shift from fuel-powered to electric-powered equipment. The trend of electric- and battery-powered equipment is now not only limited to handheld equipment. The ride-on and heavy equipment, such as lawnmowers, are increasingly available in various power source choices such as fuel and battery. In various cities of Europe, there is a ban on the use of 2 stroke engines and other inefficient engines for environment protection; this is another positive factor boosting the sales of battery-powered equipment in the European, outdoor power equipment market.
Based on equipment type, the European, outdoor power equipment market was led by a chainsaws segment in 2018 with a decent share and is expected to continue its dominance during the forecast period by 2027. However, the trimmers segment in the outdoor power equipment market is expected to grow at a high rate. Chainsaws are mainly used for cutting tree branches and trunks. The saw comes with bars of 48 inches to reach the trunk of a large tree. This can also be used for trimming purposes as it has a bar & plenty of cutting power that helps in cutting small branches easily. The chainsaws are available with cordless power systems, electric, and fuel-powered for property maintenance. There are a few companies such as Robert Bosch GmbH that provide chainsaws to keep the garden tidy. The demand for chainsaws is increasing in the European, outdoor power equipment market owing to the operational comfort offered during the heavy-duty tasks overall Europe outdoor power equipment market size has been derived using both primary and secondary sources. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the European outdoor power equipment market. It also provides an overview and forecast for the outdoor power equipment based on all the segmentation provided with respect to the Europe region. Also, primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the outdoor power equipment industry. Some of the players present in the European outdoor power equipment market are ANDREAS STIHL AG & Co. KG., Ariens Company, Deere & Company, Honda Motor Co., Ltd., Husqvarna AB, MTD Products Inc., and Techtronic Industries Co. Ltd., among others.
TABLE OF CONTENTS
1. Introduction 21
1.1 Study Scope 21
1.2 Research Report Guidance 21
1.3 Market Segmentation 22
2. Key Takeaways 24
3. Research Methodology 29
3.1 Coverage 30
3.2 Secondary Research 30
3.3 Primary Research 31
4. Europe Outdoor Power Equipment Market Landscape 32
4.1 Market Overview 32
4.2 PEST Analysis 33
4.2.1 Europe 33
4.3 Ecosystem Analysis 35
4.4 Expert Opinion 36
5. Europe Outdoor Power Equipment Market - Key Market Dynamics 37
5.1 Market Drivers 37
5.1.1 Growing construction industry and rising popularity of green technology 37
5.1.2 Government initiatives regarding the carbon emission is supporting the demand for electric-powered equipment 37
5.2 Market Restraints 38
5.2.1 High maintenance cost related to outdoor power equipment might hinder the market growth 38
5.3 Market Opportunities 38
5.3.1 Growing popularity of robotic lawn mowers 38
5.4 Future Trends 38
5.4.1 Integration of advanced technology in outdoor power equipment 38
5.5 Impact Analysis of Drivers And Restraints 39
6. Europe Outdoor Power Equipment -Market Analysis 40
6.1 Outdoor Power Equipment Market Overview 40
6.2 Europe Outdoor Power Equipment Market -Revenue and Forecast to 2027 (US$ Mn) 41
7. Europe Outdoor Power Equipment Market Analysis - By Equipment Type 42
7.1 Overview 42
7.2 Outdoor Power Equipment Market, By Equipment Type (2019 and 2027) 42
7.3 Lawn Mowers 44
7.3.1 Overview 44
7.3.2 Lawn Mowers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 44
7.4 Blowers 45
7.4.1 Overview 45
7.4.2 Blowers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 45
7.5 Tillers and Cultivators 46
7.5.1 Overview 46
7.5.2 Tillers and Cultivators: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 46
7.6 Chainsaws 47
7.6.1 Overview 47
7.6.2 Chainsaws: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 47
7.6.3 Top Handle Chainsaws Market Forecast and Analysis 48
7.6.3.1 Top Handle Chainsaws: Revenue and Forecast to 2027 (US$ Million) 48
7.6.4 Rear Handle Chainsaws Market Forecast and Analysis 49
7.6.4.1 Rear Handle Chainsaws: Revenue and Forecast to 2027 (US$ Million) 49
7.7 Trimmers 50
7.7.1 Overview 50
7.7.2 Trimmers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 50
7.8 Hedge Trimmers 51
7.8.1 Overview 51
7.8.2 Hedge Trimmers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 51
7.9 Sprayers 52
7.9.1 Overview 52
7.9.2 Sprayers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 52
7.10 Mist Dusters 53
7.10.1 Overview 53
7.10.2 Mist Dusters: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 53
7.11 Other Equipment Types 54
7.11.1 Overview 54
7.11.2 Other Equipment Types: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 54
8. Europe Outdoor Power Equipment Market - By Power Source 55
8.1 Overview 55
8.2 Outdoor Power Equipment Market, by Power Source (2019 and 2027) 55
8.3 Electric-Powered 57
8.3.1 Overview 57
8.3.2 Electric-Powered: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 57
8.4 Fuel-Powered 58
8.4.1 Overview 58
8.4.2 Fuel-Powered: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 58
9. Europe Outdoor Power Equipment Market - By Application 59
9.1 Overview 59
9.2 Outdoor Power Equipment Market, by Application (2019 and 2027) 59
9.3 Commercial 61
9.3.1 Overview 61
9.3.2 Commercial: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 61
9.4 Residential 62
9.4.1 Overview 62
9.4.2 Residential: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 62
10. Outdoor Power Equipment Market - Country Analysis 63
10.1.1 Europe: Outdoor Power Equipment Market, by Key Country 63
10.1.1.1 Germany: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 64
10.1.1.1.1 Germany: Outdoor Power Equipment Market, by Equipment Type 64
10.1.1.1.2 Germany: Chainsaw Market, by Type 65
10.1.1.1.3 Germany: Outdoor Power Equipment Market, by Power Source 65
10.1.1.1.4 Germany: Outdoor Power Equipment Market, by Application 66
10.1.1.2 France: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 67
10.1.1.2.1 France: Outdoor Power Equipment Market, by Equipment Type 67
10.1.1.2.2 France: Chainsaw Market, by Type 68
10.1.1.2.3 France: Outdoor Power Equipment Market, by Power Source 68
10.1.1.2.4 France: Outdoor Power Equipment Market, by Application 69
10.1.1.3 Italy: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 70
10.1.1.3.1 Italy: Outdoor Power Equipment Market, by Equipment Type 70
10.1.1.3.2 Italy: Chainsaw Market, by Type 71
10.1.1.3.3 Italy: Outdoor Power Equipment Market, by Power Source 71
10.1.1.3.4 Italy: Outdoor Power Equipment Market, by Application 72
10.1.1.4 UK: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 73
10.1.1.4.1 UK: Outdoor Power Equipment Market, by Equipment Type 73
10.1.1.4.2 UK: Chainsaw Market, by Type 74
10.1.1.4.3 UK: Outdoor Power Equipment Market, by Power Source 74
10.1.1.4.4 UK: Outdoor Power Equipment Market, by Application 75
10.1.1.5 Russia: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 76
10.1.1.5.1 Russia: Outdoor Power Equipment Market, by Equipment Type 76
10.1.1.5.2 Russia: Chainsaw Market, by Type 77
10.1.1.5.3 Russia: Outdoor Power Equipment Market, by Power Source 77
10.1.1.5.4 Russia: Outdoor Power Equipment Market, by Application 78
10.1.1.6 Rest of Europe: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 79
10.1.1.6.1 Rest of Europe: Outdoor Power Equipment Market, by Equipment Type 79
10.1.1.6.2 Rest of Europe: Chainsaw Market, by Type 80
10.1.1.6.3 Rest of Europe: Outdoor Power Equipment Market, by Power Source 80
10.1.1.6.4 Rest of Europe: Outdoor Power Equipment Market, by Application 82
11. Industry Landscape 83
11.1 Overview 83
11.2 Market Initiative 83
11.3 New Product Development 84
11.4 Merger and Acquisition 85
12. Company Profiles 87
12.1 Andreas Stihl AG & Co. KG 87
12.1.1 Key Facts 87
12.1.2 Business Description 87
12.1.3 Products and Services 87
12.1.4 Financial Overview 88
12.1.5 SWOT Analysis 90
12.1.6 Key Developments 92
12.2 Ariens Company 93
12.2.1 Key Facts 93
12.2.2 Business Description 93
12.2.3 Products and Services 93
12.2.4 Financial Overview 94
12.2.5 SWOT Analysis 95
12.2.6 Key Developments 96
12.3 Deere & Company 97
12.3.1 Key Facts 97
12.3.2 Business Description 97
12.3.3 Products and Services 97
12.3.4 Financial Overview 98
12.3.5 SWOT Analysis 99
12.3.6 Key Developments 102
12.4 Honda Motor Co., Ltd. 103
12.4.1 Key Facts 103
12.4.2 Business Description 103
12.4.3 Products and Services 103
12.4.4 Financial Overview 104
12.4.5 SWOT Analysis 105
12.4.6 Key Developments 106
12.5 Husqvarna AB 108
12.5.1 Key Facts 108
12.5.2 Business Description 108
12.5.3 Products and Services 108
12.5.4 Financial Overview 109
12.5.5 SWOT Analysis 110
12.5.6 Key Developments 112
12.6 MTD Products Inc. 114
12.6.1 Key Facts 114
12.6.2 Business Description 114
12.6.3 Products and Services 114
12.6.4 Financial Overview 115
12.6.5 SWOT Analysis 116
12.6.6 Key Developments 117
12.7 STIGA S.p.A. 118
12.7.1 Key Facts 118
12.7.2 Business Description 118
12.7.3 Products and Services 118
12.7.4 Financial Overview 119
12.7.5 SWOT Analysis 119
12.7.6 Key Developments 120
12.8 Techtronic Industries Co. Ltd. 122
12.8.1 Key Facts 122
12.8.2 Business Description 122
12.8.3 Products and Services 123
12.8.4 Financial Overview 123
12.8.5 SWOT Analysis 125
12.8.6 Key Developments 126
12.9 The Toro Company 128
12.9.1 Key Facts 128
12.9.2 Business Description 128
12.9.3 Products and Services 128
12.9.4 Financial Overview 129
12.9.5 SWOT Analysis 131
12.9.6 Key Developments 132
12.10 YAMABIKO Corporation 134
12.10.1 Key Facts 134
12.10.2 Business Description 134
12.10.3 Products and Services 134
12.10.4 Financial Overview 135
12.10.5 SWOT Analysis 135
12.10.6 Key Developments 136
13. Appendix 138
13.1 About 138
13.2 Word Index 138
LIST OF TABLES
Table 1. Outdoor Power Equipment Market -Revenue and Forecast to 2027 (US$ Mn) 37
Table 2. Europe: Outdoor Power Equipment Market, by Equipment Type- Revenue and Forecast to 2027 (US$ Million) 38
Table 3. Europe: Outdoor Power Equipment Market, by Power Source - Revenue and Forecast to 2027 (US$ Million) 51
Table 4. Europe: Outdoor Power Equipment Market, by Application - Revenue and Forecast to 2027 (US$ Million) 55
Table 5. Germany: Outdoor Power Equipment Market, by Equipment Type - Revenue and Forecast to 2027 (US$ Million) 60
Table 6. Germany: Chainsaw Market, by Type - Revenue and Forecast to 2027 (US$ Million) 61
Table 7. Germany: Outdoor Power Equipment Market, by Power Source - Revenue and Forecast to 2027 (US$ Million) 61
Table 8. Germany: Outdoor Power Equipment Market, by Application - Revenue and Forecast to 2027 (US$ Million) 62
Table 9. France: Outdoor Power Equipment Market, by Equipment Type - Revenue and Forecast to 2027 (US$ Million) 63
Table 10. France: Chainsaw Market, by Type - Revenue and Forecast to 2027 (US$ Million) 64
Table 11. France: Outdoor Power Equipment Market, by Power Source - Revenue and Forecast to 2027 (US$ Million) 64
Table 12. France: Outdoor Power Equipment Market, by Application - Revenue and Forecast to 2027 (US$ Million) 65
Table 13. Italy: Outdoor Power Equipment Market, by Equipment Type - Revenue and Forecast to 2027 (US$ Million) 66
Table 14. Italy: Chainsaw Market, by Type - Revenue and Forecast to 2027 (US$ Million) 67
Table 15. Italy: Outdoor Power Equipment Market, by Power Source - Revenue and Forecast to 2027 (US$ Million) 67
Table 16. Italy: Outdoor Power Equipment Market, by Application - Revenue and Forecast to 2027 (US$ Million) 68
Table 17. UK: Outdoor Power Equipment Market, by Equipment Type - Revenue and Forecast to 2027 (US$ Million) 69
Table 18. UK: Chainsaw Market, by Type - Revenue and Forecast to 2027 (US$ Million) 70
Table 19. UK: Outdoor Power Equipment Market, by Power Source - Revenue and Forecast to 2027 (US$ Million) 70
Table 20. UK: Outdoor Power Equipment Market, by Application - Revenue and Forecast to 2027 (US$ Million) 71
Table 21. Russia: Outdoor Power Equipment Market, by Equipment Type - Revenue and Forecast to 2027 (US$ Million) 72
Table 22. Russia: Chainsaw Market, by Type - Revenue and Forecast to 2027 (US$ Million) 73
Table 23. Russia: Outdoor Power Equipment Market, by Power Source - Revenue and Forecast to 2027 (US$ Million) 73
Table 24. Russia: Outdoor Power Equipment Market, by Application - Revenue and Forecast to 2027 (US$ Million) 74
Table 25. Rest of Europe: Outdoor Power Equipment Market, by Equipment Type - Revenue and Forecast to 2027 (US$ Million) 75
Table 26. Rest of Europe: Chainsaw Market, by Equipment Type - Revenue and Forecast to 2027 (US$ Million) 76
Table 27. Rest of Europe: Outdoor Power Equipment Market, by Power Source - Revenue and Forecast to 2027 (US$ Million) 76
Table 28. Rest of Europe: Outdoor Power Equipment Market, by Application - Revenue and Forecast to 2027 (US$ Million) 78
Table 29. List of Abbreviation 134
LIST OF FIGURES
Figure 1. Europe Outdoor Power Equipment Market Segmentation 15
Figure 2. Europe Outdoor Power Equipment Market Segmentation - By Country 16
Figure 3. Europe Outdoor Power Equipment Market Overview 17
Figure 4. Europe Chainsaws Equipment Type to Show Remarkable Traction During Forecast Period 18
Figure 5. Electric-Powered Segment to Show Remarkable Growth During Forecast Period 19
Figure 6. Residential Application to Dominate the Outdoor Power Equipment Market 19
Figure 7. Germany Held Largest Share of Europe Outdoor Power Equipment Market 20
Figure 8. Europe Outdoor Power Equipment Market, Industry Landscape 21
Figure 9. Europe: PEST Analysis 26
Figure 10. Ecosystem Analysis 28
Figure 11. Expert Opinion 29
Figure 12. Europe Outdoor Power Equipment Market Impact Analysis of Drivers And Restraints 32
Figure 13. Europe Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Mn) 34
Figure 14. Europe Outdoor Power Equipment Market Revenue Share, by Equipment Type (2019 and 2027) 35
Figure 15. Europe Lawn Mowers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 37
Figure 16. Europe Blowers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 38
Figure 17. Europe Tillers and Cultivators: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 39
Figure 18. Europe Chainsaws: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 40
Figure 19. Europe Top Handle Chainsaws: Revenue and Forecast to 2027 (US$ Million) 41
Figure 20. Europe Rear Handle Chainsaws: Revenue and Forecast to 2027 (US$ Million) 42
Figure 21. Europe Trimmers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 43
Figure 22. Europe Hedge Trimmers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 44
Figure 23. Europe Sprayers: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 45
Figure 24. Europe Mist Dusters: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 46
Figure 25. Europe Other Equipment Types: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 47
Figure 26. Europe Outdoor Power Equipment Market Revenue Share, by Power Source (2019 and 2027) 48
Figure 27. Europe Electric-Powered: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 50
Figure 28. Fuel-Powered: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 51
Figure 29. Europe Outdoor Power Equipment Market Revenue Share, by Application (2019 and 2027) 52
Figure 30. Europe Commercial: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 54
Figure 31. Residential: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 55
Figure 32. Europe: Outdoor Power Equipment Market Revenue Share, by Key Country (2019 and 2027) 56
Figure 33. Germany: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 57
Figure 34. France: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 60
Figure 35. Italy: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 63
Figure 36. UK: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 66
Figure 37. Russia: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 69
Figure 38. Rest of Europe: Outdoor Power Equipment Market - Revenue and Forecast to 2027 (US$ Million) 72
The List of Companies - Europe Outdoor Power Equipment Market
1. ANDREAS STIHL AG & Co. KG.
2. Deere & Company
3. Honda Motor Co., Ltd.
4. Husqvarna AB
5. Techtronic Industries Co. Ltd.
6. MTD Products Inc.
7. STIGA S.p.A.
8. The Toro Company
9. Ariens Company
10. YAMABIKO Corporation
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