The Europe Moringa products market is accounted to US$ 903.1 Mn in 2018 and is expected to grow at a CAGR of 8.7 % during the forecast period 2019 – 2027, to account to US$ 1895.2 Mn by 2027.
Moringa products serve to be a vital source of many essential nutrients and antioxidants. Antioxidants are the compounds acting against free radicals in the body. Almost all parts of the moringa tree, including leaves, roots, and fruits, are eaten or used as ingredients in traditional herbal medicines. Higher levels of free radicals can lead to oxidative stress, which can be associated with chronic diseases such as heart diseases and type 2 diabetes. Leaves especially possess several antioxidant plant compounds. In addition to beta-carotene and vitamin C, these include quercetin and chlorogenic acid; quercetin is a powerful antioxidant that helps in lowering the blood pressure. Chlorogenic acid is another antioxidant found in moringa, which helps in moderate the blood sugar levels after meals. Moringa products also help in reducing inflammation. Moringa products also help lower cholesterol levels in the body. However, It is unsafe to expose the pregnant women to the bark or roots of moringa. Chemicals in the bark, root, and flowers make the uterus contract, and this can possibly lead to miscarriages. There is no sufficient information available about the safety of consuming other parts of moringa during pregnancy. The European market for moringa products is still underdeveloped. Only an acute portion of European consumers know about moringa and its attributed advantages. Therefore, awareness regarding the advantages and benefits of moringa is necessary among a significantly large portion of the population in the region. With increasing health-consciousness among the consumers, the demand for moringa products in the region is expected to continue to grow over the forecast period.
The Europe moringa products market is segmented based on product as leaf powder, tea, oil, seeds and others. The leaf powder segment holds the largest share in the Europe moringa products. The moringa plant is well known as one of the most nutrient-rich plants all over the European region. The moringa leaf powder is made from naturally dried moringa leaves. The moringa leaf powder is widely known to boost curries, soups, stews, salads, and more that has a green spinach flavor. The tea that is made from the leaves of moringa or drumstick tree is a popular beverage with several foods and drinks manufacturers investing in on the trend. The tea is rich in antioxidants, which are majorly the polyphenols or plant compounds in it. Moringa tea is effective for weight loss effects. The moringa oil is rich in vitamin C and can be used as an edible oil in regular cooking for stronger immunity. The moringa seeds possess a wide variety of nutrients that give these seeds anti-inflammatory and antioxidant properties. These seeds also help in lowering cholesterol, reduce the risk of heart disease, stabilize blood sugars, and enhance the immune system. The other segment includes capsules, juices, and others. Moringa capsules are natural supplements that are widely known to provide all the nutrients and health-promoting properties to feel vibrant and energized.
Europe moringa products market is segmented based on country as – Germany, France, Italy, UK, Russia and rest of Europe. Germany holds the largest share in the Europe moringa products market. Cranberries are imported in Germany from other countries such as the US and Canada. The German Nutrition Society (DGE) took the initiative to systematically evaluate the evidence for the prevention of diseases such as obesity, metabolic syndrome, cancer, strokes, and CHD (coronary heart diseases). Moreover, the consumers are looking for various food products in the market to reduce weight, which further propels the demand for moringa products in Germany. %. Moringa products are gaining popularity among the French people over the past few years. The consumer base in France is expanding rapidly, owing to widespread awareness regarding the importance of moringa products and their antioxidant properties. Moringa products are widely available at many food stores and online retailers in Italy. Easy access to the products and increasing health consciousness among the consumers is propelling the demand for moringa products in Italy. Obesity is a major health concern in the United Kingdom. People who are overweight have a higher risk of getting chronic diseases and certain cancers. Therefore, the growing overweight population in the United Kingdom provides a huge opportunity for the moringa products market in the UK. The increasing awareness and availability of moringa products among Russian consumers are projected to drive the moringa products market in Russia over the forecast period. The rest of the European countries include Sweden, Poland, and Spain along with the Nordic region. Spain and Iceland have been rated among the healthiest countries in the world, by the Bloomberg Healthiest Country Index. The popularity of the Mediterranean diet among the people in Spain help them to stay fit and healthy. However, rising awareness about antioxidant properties of moringa, ever growing branding and marketing by retailers and growth in the cosmetic industry is driving the moringa products market in rest of Europe.
Some of the players present in Europe moringa products market are Moringa Malawi, KuliKuli Inc., Organic India Pvt. Ltd. and Earth Expo Company
The overall Europe Moringa products market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the Europe Moringa products market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe Moringa products market.