europe green tea Market

The Europe green tea market is accounted to US$ 1650.8 Mn in 2018 and is expected to grow at a CAGR of 6.1% during the forecast period 2019 – 2027, to account to US$ 2810.8 Mn by 2027.

Green tea is prepared from the Camellia sinens is plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. Moreover, the consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. The demand for unique flavored, rich aroma, and taste of green tea products is driving the growth of the green tea market.  However, Green tea is expensive as it is more selective about the part of the tea plant that is being used. It is made using only the tea plant's new buds/leaves. Green tea leaves are not fermented and therefore do not undergo the process of oxidation as in the case of black tea. As flavor, aroma options increase, consumers may turn to green tea products as a convenient way to benefit their health. Currently, the RTD green tea beverage consumption is continuously growing with the rise in disposable income and increasing buying power of consumers.

The Europe green tea market is segmented on the basis of type is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea is in demand due to its multiple health benefits. The green tea bag segment dominated the Europe green tea market. Tea bags were discovered in 1904. A tea bag is a thin porous bag, filled with tea leaves. They can be opened and empty thus allowing the full-leaf tea to be filled by the tea brewer or the consumers. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The instant tea was invented in the 1930's but not sold until the late 1950's. The instant green tea became popular with the introduction of innovative products in the market. Once the tea is brewed and liquefied, it is then concentrated and dried into powder form. The amount of nutrients in the instant mix is said to be the same as the green tea brewed. An instant green tea mix dissolves quickly in the liquid medium and does not leave any residue. Iced green tea offers cool refreshment during hot days, along with certain health benefits. Unflavored iced green tea contains zero calories; however, sweetened version usually have less calories compared to soft drinks or juices. Once the loose leaf tea is soaked in liquid medium, the tea leaves have room to absorb ample water and expand as they infuse it. This allows the liquid to flow through the leaves and extract a wide range of vitamins, minerals, flavors, and aromas. Capsules or the dietary supplement are included in green tea.

Europe green tea market is segmented based on country as – Germany , Turkey, U.K, Russia and rest of Europe. Turkey led the Europe green tea market amongst all the countries. The demand for green tea has increased considerably in the last few years in Germany. Consumers are looking for various food products in the market to reduce weight, which further propels the demand for green tea in Germany. The consumer base in Turkey is expanding rapidly, owing to widespread awareness regarding the importance of green tea and its antioxidant properties. Green tea is mainly imported in the UK from China and India. Green teas are a natural source of caffeine, with about 35mg of caffeine found in every cup of green tea. The demand for green tea is growing rapidly in Russia. Although black tea is largely consumed in Russia, green tea has emerged as a healthy alternative for black tea. Increasing efforts by leading green tea producers in Russia to raise awareness among the consumers about the health benefits offered by green tea is projected to propel the green tea market over the forecast period. . The rising awareness about the health benefits of green tea and ever-growing branding and marketing is driving the green tea market in rest of Europe. Further, the introduction of new flavored green tea products such as lemon, aloe vera, cinnamon, vanilla, and basil is anticipated to fuel the growth of the green tea market in these countries.

Some of the players present in Europe green tea market are Kirin Holdings Company, AriZona Beverage Co., Associated British Foods plc., Nestle, Dilmah Ceylon Tea Company PLC., Tata Global Beverages and Unilever.
    
The overall Europe green tea market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the Europe green tea market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe green tea market.