Europe Cut Flowers Market Forecast to 2027 – COVID-19 Impact and Analysis- by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), and Application (Home and Commercial)
Number of Pages: 72
Market Introduction
Cut flowers refers to flower buds that are cut off from the plant on which they are grown. It is typically taken from plants for decorative purposes. Most gardeners harvest their own cut flowers in their gardens, but most countries have a floral industry dedicated to cut flowers. The plants from which the cut flowers are cut differ locally in terms of climate, culture and resources. Mostly cut flower plants are cultivated in separate fields or in greenhouses. The production of cut flowers is intensive, as it needs a significant quantity of highly toxic pesticides and residues. E-commerce purchases of cut flowers among consumers is expected to create a significant demand for cut flowers in the coming years, which is also expected to drive the cut flower market.
Market Overview and Dynamics
The cut flowers market in Europe is expected to grow from US$ 13,513.55 million in 2019 to US$ 18,304.72 million by 2027; it is estimated to grow at a CAGR of 4.1% from 2020 to 2027. E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, large supermarkets and online specialists) selling flowers through the internet is increasing. The assortment of flowers that can be purchased online is also growing. The internet is the fastest growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency and information exchange standards. It is expected that online sales of cut flowers (both bouquets, mono-bunches and individual flowers) will further increase in the future. Internet sales often involve florists that collectively or individually produce the bouquets and flowers, or specialised bouquet producers. E-commerce will open the door to generate enthusiasm for and sales of flower-related gifts and purchases. It will also give supermarkets valuable information about consumer interest and demand. Targeting the new generation of e-commerce customers, online flower retailers keep their clients engaged with new designs and ideas. The cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits including targeting specific customer segments, wide reach, adaptability, and so on while being fairly inexpensive to use. This is bolstering the growth of the Cut Flower market.
In Europe, Italy, Russia is the hardest-hit country by the COVID-19 outbreak. It is expected to suffer an economic hit due to a lack of revenue from various industries, as Russia recorded the highest number of coronavirus cases. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe.
Key Market Segments
In terms of flower type, the rose segment accounted for the largest share of the Europe Cut Flower market in 2019. Based on application the cut flower market is divided into home, and commercial. Commercial is expected to be the fastest growing segment over the forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the Cut Flower market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Oserian, Dümmen Orange, The Kariki Group, Selecta one, MultiFlora, Afriflora Sher, and Karen Roses are among others.
Reasons to buy report
- Understand the Europe Cut Flower market landscape and identify market segments that are likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive market landscape in Europe
- Efficiently plan mergers and acquisitions, and partnership deals in the Europe Cut Flower market by identifying market segments with the most promising probable sales
- Take knowledgeable business decisions from perceptive and comprehensive analysis of performance of various market segments
- Obtain revenue forecast for market based on various segments for the period 2020-2027
Europe Cut Flower Market Segmentation
Europe Cut Flower Market- by Flower Type
- Rose
- Carnation
- Lilium
- Chrysanthemum and Gerbera
- Others
Europe Cut Flower Market- by Application
- Home
- Commercial
Europe Cut Flower Market- by Country
- Germany
- UK
- France
- Italy
- Russia
- Sweden
- Rest of Europe
Company Profiles
- Oserian
- Dümmen Orange
- The Kariki Group
- Selecta one
- MultiFlora
- Afriflora Sher
- Karen Roses