The course authoring software market in Europe is expected to grow from US$ 189.32 million in 2019 to US$ 572.97 million by 2027; it is estimated to grow at a CAGR of 17.6% from 2020 to 2027.
The rising popularity of cloud-based solutions and cloud computing and awareness about the development and adoption of innovative technology solutions and services for enhanced user experience and better operational productivity among various industry sectors, are some of the key factors that are driving the demand for cloud-based solutions across education industry and corporate stakeholders. The cloud-based software solutions offer easy scalability and high operational flexibility to education companies and institutions along with reducing their overall costs and operational risks. Additionally, the ever-evolving cloud architectures, system algorithms, easy accessibility, and integration of advanced features in cloud solutions are fueling the adoption of course authoring software in diverse industry verticals, including education sector. Owing to several benefits of cloud-based offerings such as payment on use-basis, high security, regular data backup, comparatively low capital and operations costs, and instant provisioning features for up to date functionality, the cloud deployment becomes an attractive option for organizations of all sizes including small, medium, and large scale. Hence, the high scalability, enhanced security, improved operational flexibility, easy deployment, accessibility, and affordability are some of major benefits of cloud-based courses authoring solutions that are driving the adoption of these solutions among corporate and education organizations. Also, rising digital enhancements in the education sector is among the other factors expected to propel the demand for course authoring software during the forecast period.
In terms of end user, the enterprises segment led the Europe course authoring software market in 2019. Enterprises use course authoring software to provide training to their workforce, resellers, partners, or customers. With the rising globalization and increasing competition, organizations aim to provide efficient training and high customer satisfaction. Also, several companies are expanding their footprints by partnering with resellers or opening sales offices across various regions. These initiatives create a demand for these organizations to offer time-to-time training, which, in turn, is boosting the demand for course authoring software. Moreover, the growing Work-from-Home (WFH) culture due to the COVID-19 outbreak pandemic has resulted in increased demand for learning at any time and from anywhere. The rising trend of e-learning has created a need for efficient course authoring software as they are extremely significant to create information on the scale for workers/employees undergoing training. Apart from using it for existing employees, course authoring software enables enterprises to train new inductees. For instance, in the packaging industry, course authoring software is used for building modules to train workers on industry’s best practices. In the IT industry, the software is used to help employees enhance their skills in new technologies.
Europe is adversely affected by the COVID-19 pandemic. However the crisis is offering new opportunities for course authoring software market in the region. Europe is a one of the key regions for the growth of course authoring software market with the presence of many developed countries such as Germany, the UK, France, Italy, Norway, and Sweden, where education spending is quite high coupled with high investments in edtech startups in comparison to other regions. Also, the high adoption of advanced technology solutions in various industries makes this region an ideal market for the growth of course authoring software market. All these countries have the presence of large number of companies, especially operating in the education technology sector. Presently, Russia, the UK, Spain, Italy, Germany, Turkey, and France are among the major countries affected in a negative manner due to the COVID-19 outbreak. The governments in various European countries have imposed lockdowns/movement restrictions and closed down the educational institutions to contain the outbreak. Even if the corporate organizations and universities are still closed, the demand for online learning solutions is rising exponentially across the region owing to increasing demand for e-learning, virtual classrooms, and other digital technology solutions for uninterrupted delivery of education to employees and students. The sudden adjustments in education systems and processes as well as dynamic situation among teachers, students, and parents in the wake of ongoing pandemic are pushing stakeholders to invest in modern technologies and adapt to the evolving technology landscape in the education sector. All these factors are anticipated to drive the adoption of e-learning technologies in Europe, which would boost the growth of the Europe course authoring software market during the forecast period.
The overall Europe course authoring software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe course authoring software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe course authoring software market. Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; and SAP Litmos are among the players operating in the market.