MARKET INTRODUCTION
Energy drinks are beverages that boost energy levels and enhance physical performance and mental alertness. Most energy drinks contain caffeine as a functional ingredient that enhances cognitive performances and improves endurance. Energy drinks also include a few common ingredients such as sugar, amino acid derivatives such as L-carnitine and taurine, vitamins, and herbal extracts of ginseng, guarana, etc. Most energy drinks are categorized as beverages; however, some energy drinks containing essential amino acids are also marketed as dietary supplements.
MARKET DYNAMICS
The rising need for stimulating beverages which are conveniently packed in cans and can be consumed without any hassle is one of the factors driving the energy drinks market. The growing participation of children, adults, and teenagers in outdoor activities, including sports, hiking, and mountaineering, has fuelled the demand for energy drinks. The perception that energy drinks can boost stamina and reduce fatigue has led to significant demand for energy drinks among teenagers and adults alike. Moreover, increased expenditure by energy drinks manufacturers on promoting energy drinks and growing budget on advertisement campaigns to attract young college-going students is anticipated to create more awareness about energy drinks in the forecast period. The rising awareness about energy drinks in developed as well as developing has led to a significant rise in the consumption of energy drinks. The availability of energy drinks in a number of indigenous flavors to cater to local tastes is also anticipated to generate significant demand for the energy drinks market in the future.
MARKET SCOPE
The "Global Energy Drinks Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the energy drinks market with detailed market segmentation by product, ingredients, end-users, and geography. The global energy drinks market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading energy drinks market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global energy drinks market is segmented on the basis of product, ingredients, and end-users. On the basis of product, the energy drinks market is segmented into, alcoholic energy drinks and non-alcoholic energy drinks. On the basis of ingredients, the market is bifurcated into, caffeine, taurine, guarana, vitamin b, ginseng, ginkgo biloba, l-carnitine, sugars, antioxidants, and others. Based on end-users, the global energy drinks market is segmented into, children/teenagers and adults.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global energy drinks market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The energy drinks market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the energy drinks market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the energy drinks market in these regions.
MARKET PLAYERS
The reports cover key developments in the energy drinks market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from energy drinks market are anticipated to lucrative growth opportunities in the future with the rising demand for energy drinks in the global market. Below mentioned is the list of few companies engaged in the energy drinks market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the energy drinks market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- ABBOTT NUTRITION INC
- GLANBIA PLC
- GLAXOSMITHKLINE PLC
- KRAFT FOODS INC
- NESTL? S.A.
- PEPSICO INC
- RED BULL GMBH
- ROCKSTAR INC
- SUNTORY HOLDINGS LTD
- THE COCA-COLA CO
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.