Energy bar is a supplemental bar prepared from ingredients rich in calories. They are mostly composed of carbohydrates with small amounts of proteins, fats, vitamins, and minerals. It is a convenient form of nutrition and is available ina range of flavors to satiate different palates. They are frequently marketed by manufacturers as products that enhance physical performance and improve mental alertness. Energy bars are seen as an instant source of energy and hence are popular among young adults and athletes.
MARKET DYNAMICS
The growing popularity of energy bars among school and college going children has spurred the consumption of energy bars. They are widely consumed as a snack by individuals belonging to this age group. Energy bars have gained popularity as outdoor snacks and are a favorite among hikers, travelers, and mountaineers. They are also increasingly consumed during family outings. The market for energy bars witnesses a spurt during annual holidays, new year celebrations, Christmas, etc. when the consumption of energy bars and other snack foods rapidly increases. Promotional activities, advertising campaigns, new product launches, and other initiatives undertaken by energy bar manufacturers to attract and retain customers is anticipated to create product awareness and subsequently drive the energy bar market during the forecast period.
MARKET SCOPE
The "Global Energy Bar Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the energy bar market with detailed market segmentation by type, nature, distribution channel, and geography. The global energy bar market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading energy bar market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global energy bar market is segmented on the basis of type, nature, and distribution channel. On the basis of type, the energy bar market is segmented into protein bars, endurance bars, activity bars, oat bars, and others. The energy bar market on the basis of nature is classified into organic and conventional. Based on the distribution channel, the global energy bar market is divided into hypermarkets and supermarkets, convenience stores, online, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global energy bar market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The energy bar market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the energy bar market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the energy bar market in these regions.
MARKET PLAYERS
The reports cover key developments in the energy bar market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the energy bar market are anticipated to lucrative growth opportunities in the future with the rising demand for energy bar in the global market. Below mentioned is the list of few companies engaged in the energy bar market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the energy bar market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the key development in the past five years.
- CLIF BAR AND COMPANY
- FULLWELL MILL LIMITED
- GENERAL MILLS INC.
- KELLOGG NA CO
- L?RABAR
- MARS INCORPORATED
- MEDITERRA INC
- NATURELL INDIA PVT.LTD.
- QUEST NUTRITION LLC
- THE NATURE'S BOUNTY CO.
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.