Email marketing software is the software used by organizations for email marketing, it automates email communication with prospects and customers. Growing digitalization, rising automation in the organizations, and increasing penetration with digital marketing are influencing the growth of the email marketing software market during the forecast period.
MARKET DYNAMICS
Increasing the use of the internet coupled with the rising use of smartphones and tablets are the major factor contributing to the growth of the email marketing market. However, the availability of open-source software is the key hindering factor for the growth of the email marketing market. Further, growing awareness among enterprises concerning email marketing along with the cost-effective solution offered by the software is expected to boom the email marketing market growth.
MARKET SCOPE
The "Global Email Marketing Market Analysis to 2028" is a specialized and in-depth study of the Email marketing industry with a special focus on the global market trend analysis. The report aims to provide an overview email marketing market with detailed market segmentation component, enterprise size, end-user, and geography. The global email marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Email marketing market player and offers key trends and opportunities in the Email marketing market.
MARKET SEGMENTATION
The global email marketing market is segmented on the basis of component, enterprise size, end-user. On the basis of component the market is segmented as software, services. On the basis of enterprise size the market is segmented as small and medium-size enterprises, large enterprises. On the basis of end-user the market is segmented as BFSI, IT and telecom retail and e-commerce, travel and hospitality, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Email marketing market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The email marketing market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Email marketing market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the email marketing market in these regions.
MARKET PLAYERS
The reports cover key developments in the Email marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Email marketing market are anticipated to lucrative growth opportunities in the future with the rising demand for Email marketing in the global market. Below mentioned is the list of few companies engaged in the email marketing market.
The report also includes the profiles of key Email marketing companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Constant Contact, Inc.
- ConvertKit LLC
- GetResponse
- HubSpot, Inc.
- Mailchimp
- Mailgun Technologies, Inc.
- MailKitchen
- Salesforce.com, Inc.
- SendinBlue
- Zoho Corporation Pvt. Ltd.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.