An electronic cigarette (E-cigarette) is a battery-powered electronic device that consists of an atomizer, a battery, and an inhaler, which offers a similar experience of tobacco smoking without inhalation of smoke. The E-cigarette is filled with a solution containing nicotine free or nicotine liquid that is heated and converted into vapor, and inhaled, and is considered less harmful in comparison with conventional cigarettes. Today, this device is being accepted as a substitute for conventional cigarettes, as it provides benefits like no pollution, zero smoke, and reduces health-related problems.

An upsurge in awareness related to harmful effects of conventional cigarettes, eco-friendliness and social acceptability of e-cigarettes, increase in technological developments by E-cigarette manufacturers, and the increasing number of vape shops and designated stores drive the growth of the market. However, strict legal framework and increased lobbying by pharmaceutical giants are the factors that are expected to hamper the growth of the E-cigarette market.

The "Global E-Cigarette Market Analysis to 2028" is a specialized and in-depth study of the E-cigarette market with a focus on the global market trend. The report aims to provide an overview of the global E-cigarette market with detailed market segmentation by the product type, flavor, distribution channel, and geography. The global E-cigarette market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the E-cigarette market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global E-cigarette market based on the product type, flavor, and distribution channel. It also provides market size and forecast till 2028 for overall E-cigarette market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 16 countries globally along with the current trend and opportunities prevailing in the region.

Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the market in these regions.

Also, key E-cigarette market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last 3 years, the key development in the past five years. Some of the key players influencing the E-cigarette market are Altria Group, British American Tobacco, Imperial Brands plc, Turning Point Brands, Japan Tobacco Inc., Nicotek Llc, NJOY, Inc., Philip Morris International Inc., Reynolds American Inc., and Vmr Flavours Llc. among others.