digital wayfinding solutions Market

The digital wayfinding solutions market is projected to reach US$ 665.0 million by 2028 from US$ 234.6 million in 2021; it is expected to grow at a CAGR of 16.0% from 2021 to 2028.

Interactive wayfinding software offers a variety of valuable features, such as drag-and-drop interfaces, WYSIWYG workflows, interactive map management, content scheduling, multi-screen support, and remote deployment. These platforms can also interact with partner apps via APIs, increasing their functionality and allowing businesses to integrate "plan your visit" modules into their online content. With these apps, users can easily create digital reader boards, interactive navigation displays, and other types of digital signage using templates. Interactive wayfinding software solutions are widely used by government bodies, retail malls, hotels, and airports, among others, to provide crucial information to their customers. However, obtaining a price for these solutions requires a specific quote, as many options are available. Cloud-based software like Aaztec Solution offers a user-friendly content management system with dynamic maps and interactive wayfinding capabilities. At the same time, 22Miles provides 3D interactive navigation for touchscreens, video walls, and mobile devices with intelligent routing for any audience or setting. The increasing popularity of interactive wayfinding software will drive the demand for digital wayfinding solutions in the coming years.

North America dominates the digital wayfinding solutions market in terms of revenue share, mainly due to the presence of significant market players in the United States. VIEWItMEDIA, a wayfinding digital signage company, has installed more than 1,243 electronic wayfinding signs and 515,248 signage systems throughout North America. Seattle's Seamless Seattle initiative is a smart city project that takes inspiration from London's Legible London concept, which aims to improve transport accessibility in the city. The goal of this project is to enhance Seattle's walkability and make it more navigable for residents, commuters, and tourists. To achieve this, the Seattle Department of Transportation (SDOT) has hired Applied Information Group, a multi-disciplinary design company and wayfinding expert, to develop a citywide wayfinding system. These are just a few examples of the factors driving the growth of the digital wayfinding solutions market in North America.

During the forecast period, the Asia Pacific digital wayfinding solutions market is expected to grow at the fastest CAGR. This growth can be attributed to the fast technological advancements and increased adoption of these technologies in the region, as well as government measures to support industrial sector improvements and the rising discretionary income of the middle-income group. The developed countries in APAC are witnessing a surge in demand for digital signage boards, which is contributing to the widespread use of digital wayfinding solutions and driving the market's growth in the region.

In contrast, North America has been significantly impacted by COVID-19 due to many immigrants traveling through the region, the absence of an initial stage lockdown, and the high number of virus carriers. The IT sector in North America is primarily dominated by the US and Canada. These two large economies have a thriving digital wayfinding solutions market due to widespread internet usage and the presence of major solutions providers in the region.

The digital wayfinding solutions market size has been determined by conducting both primary and secondary research. Extensive secondary research was conducted using both internal and external sources to gather qualitative and quantitative data related to the market. This process was also used to obtain an overview and forecast for the digital wayfinding solutions market for all segments. Additionally, multiple primary interviews were conducted with industry participants to validate the data and gain further analytical insights. These industry experts included VPs, business development managers, market intelligence managers, national sales managers, external consultants, valuation experts, research analysts, and key opinion leaders who specialize in the digital wayfinding solutions market. The report profiles the key companies operating in the digital wayfinding solutions market, including 22 Miles, Inc.; Acquire Digital; Click Grafix; ConnectedSign; Gozio Inc.; Jarma Technologies LLC; LamasaTech Ltd; Ping HD; TrouDigital; Visix, Inc.; Xtreme Media Pvt. Ltd.; Everbridge Inc.; and Digital Wayfinding Solution (Advertise Me Pty Ltd).