In the today's ever-changing world of technology, the video is coming to dominate both the marketing space and entertainment industry. Digital video content comprises TV shows, music videos, movies and advertisements that can be watched on digital platforms with the help of electronic devices like tablets, smartphones, laptops, smart TVs and many more. The digital video content accounts for a vital part of online media consumption, mainly by the young inhabitants. With the rising number of devices that are able to support digital media coupled with increasing access to public Wi-Fi and broadband, a range of video content platforms has emerged. In addition, the wide reach and popularity of digital video content have facilitated the marketers in educating and converting buyers and ensuring customer satisfaction.
MARKET DYNAMICS
The major factors driving the growth of the digital video content market are rising internet penetration, increasing sales of smartphones, strong growth of social media platforms and low-costs. Further, the significant investments in communication network infrastructure are likely to offer significant growth opportunities for the digital video content market in the near future.
MARKET SCOPE
The "Global Digital Video Content Market Analysis to 2028" is a specialized and in-depth study of the digital video content industry with a special focus on the global market trend analysis. The report aims to provide an overview of digital video content market with detailed market segmentation by device type, deployment, business model and geography. The global digital video content market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital video content market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global digital video content market is segmented on the basis of device type, deployment, business model. Based on device type, the market is segmented as personal computers, mobile and others. Based on deployment, the digital video content market is divided into PayTV and OTT. On basis of business model, the market is bifurcated into advertising, Download-to-Own (DTO) and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global digital video content market based on various segments. it also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The digital video content market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting digital video content market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for the digital video content market for each region.
MARKET PLAYERS
The reports cover key developments in the digital video content market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from digital video content market are anticipated to lucrative growth opportunities in the future with the rising demand for digital video content in the global market. Below mentioned is the list of few companies engaged in the digital video content market.
The report also includes the profiles of key digital video content companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key development in the past five years.
- Amazon
- Apple Inc.
- Comcast Corp.
- Hulu LLC
- Netflix
- Snap Inc.
- The Disney Walt Co.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.