Digital video advertising is an advertising strategy that includes the display of online advertisements that have video within them. The growing penetration of the internet is one of the prominent factors supporting the growth of this market. The digital video advertising market is highly fragmented with the presence of some of the well-established as well as emerging players operating in the market. Companies such as Google are working on new advertisement methods such as VR advertising, which is expected to drive the market in coming years.
MARKET DYNAMICS
Growing demand for OTT media platforms, advancements in technologies, and the growing number of internet users are some of the significant factors driving the growth of the digital video advertising market. The growing adoption of connected TVs and the development of new filming methods is creating an opportunity for the company to achieve a strong market position. The increasing demand for subscription-free media content is creating an opportunity for marketers to broaden their reach and facilitate efficient revenue generation.
MARKET SCOPE
The "Global Digital video advertising Market Analysis to 2028" is a specialized and in-depth study of the digital video advertising market with a special focus on the global market trend analysis. The report aims to provide an overview of digital video advertising market with detailed market segmentation by type, end-use industry, and geography. The global digital video advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital video advertising market players and offers key trends and opportunities in the digital video advertising market.
MARKET SEGMENTATION
The global digital video advertising market is segmented on the basis of type and end-use industry. Based on type, the market is segmented as communication digital mobile and desktop. On the basis of end-use industry the market is segmented as retail, automotive, BFSI, telecom, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global digital video advertising market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The digital video advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting digital video advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the digital video advertising market in these regions.
MARKET PLAYERS
The reports cover key developments in the digital video advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from digital video advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for digital video advertising market. Below mentioned is the list of few companies engaged in the digital video advertising market.
The report also includes the profiles of key digital video advertising market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- 90 Seconds
- Advertise.com
- Biz 15 Services
- Conversant LLC
- FruitBowlDigital
- PubMatic, Inc.
- SpotX, Inc.
- Tremor Video Inc.
- Vdopia, Inc.
- Wyzowl.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.