A digital marketing measurement platform is critical to understanding what is or isn't working in a campaign. The digital marketing measurement platform helps to determine clean data, relationships with third parties, the ability to look at campaigns holistically, and determine your goals and KPIs to find the platform that covers the correct functionality to align with the business needs.
MARKET DYNAMICS
Growth of social media and social advertising is driving the growth of the digital marketing measurement platform market. However, the security and privacy concerns for confidential data may restrain the growth of the digital marketing measurement platform market. Furthermore, the evolving need of AI and big data analytics in digital marketing is anticipated to create market opportunity for the digital marketing measurement platform market during the forecast period.
MARKET SCOPE
The "Global Digital Marketing Measurement Platform Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The digital marketing measurement platform market report aims to provide an overview of the digital marketing measurement platform market with detailed market segmentation by deployment type, organization size, end user, and geography. The global digital marketing measurement platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital marketing measurement platform market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global digital marketing measurement platform market is segmented on the basis of deployment type, organization size, and end user. Based on deployment type, the digital marketing measurement platform market is segmented into: on-premises and cloud based. On the basis of organization size, the digital marketing measurement platform market is segmented into: large enterprises and SMEs. Based on end user, the digital marketing measurement platform market is segmented into: BFSI, transportation and logistics, consumer goods and retail, education, manufacturing, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global digital marketing measurement platform market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The digital marketing measurement platform market by each region is later sub-segmented by respective countries and segments. The digital marketing measurement platform market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the digital marketing measurement platform market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the digital marketing measurement platform market in these regions.
MARKET PLAYERS
The reports cover key developments in the digital marketing measurement platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from digital marketing measurement platform market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the digital marketing measurement platform market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the digital marketing measurement platform market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Act-On Software
- Adobe Inc.
- HubSpot
- IBM Corporation
- Marketo
- Microsoft Corporation
- Oracle Corporation
- Salesforce
- SAP SE
- SAS Institute Inc.