Digital assurance is quality assurance practices to ensure smooth connections among different parts of digital ecosystems incorporating interconnected procedures, individuals, and things cutting over the mobile, social, analytics, and cloud stack. The digital assurance practices become critical for the organization, facing complexities externally and internally from the environment. The main goal is to develop the other functionalities without changing the core competence.
MARKET SCOPE
The "Global Digital Assurance Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the digital assurance market with detailed market segmentation by type, technology, organization size, vertical, and geography. The report provides key statistics on the market status of the leading digital assurance market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the market is segmented into Application Programming Interface (API) testing, functional testing, network testing, performance testing, security testing, and usability testing.
- Based on technology, the market is segmented into social media, mobile, analytics, and cloud.
- Based on organization size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and large enterprises.
- Based on vertical, the market is segmented into government and public sector, BFSI, healthcare and life sciences, retail and e-commerce, manufacturing, transportation and logistics, and others.
Drivers
- The growing use of test automation leads to minor operational costs and improves the QA, and increasing the need for API monitoring in the digital economy is the prime factor driving the growth of the digital assurance market.
- The increasing need for Application Programming Interface (API) monitoring in the digital economy boosts the growth of the digital assurance market.
- High investment and maintenance costs and lack of expertise to intake of new technology are some of the factors hindering the growth of the digital assurance market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The digital assurance market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both the demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social, and technological factors affecting the digital assurance market in these regions.
IMPACT OF COVID-19 ON DIGITAL ASSURANCE MARKET
COVID-19 first began in Wuhan (China) in December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in the global market. Few companies have already announced possible delays in product deliveries and slumps in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the digital assurance market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of the business and customer base of market players. The market players from the digital assurance market are anticipated to have lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the digital assurance market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Accenture
- Capgemini
- Cigniti Technologies Limited
- Cognizant
- Hexaware Technologies Limited
- Infosys Limited
- Tata Consultancy Services Limited
- Tavant
- Testhouse
- Wipro Limited