Digital Ad campaigns are always susceptible to digital ad frauds. Digital ad frauds are also called as invalid traffic. Digital ad frauds are intentional malicious activities. These malicious activities manipulate the delivery of digital ads and their content and obstruct it from reaching the targeted audience. Ad fraudsters perform these harmful activities by creating a network of faux sites, bots, and programmatic fraud methods. To combat these malicious activities, ad owners and agencies are choosing efficient software that detects digital ad frauds. Digital ad fraud detection software monitors patterns of uncovering bots, manipulated contents, malware, and illegal traffic by utilizing effective blend advanced technologies. Due to technological advancement happening around the world, it is expected that digital fraud is going to increase as a result use of digital ad fraud detection software will also increase which will ultimately drive the global market.
MARKET DYNAMICS
Factors such as increased incidence of cyber frauds and cyber-attacks, growing internet penetration, rising online shopping are driving the growth of the digital ad fraud detection software market. However, factor such as high initial cost as well as advancement in the digital ad fraud methods may restrain the growth of the digital ad fraud detection software market. Furthermore, the implementation of artificial intelligence and machine learning in fraud detection and prevention techniques is anticipated to create market opportunities for the digital ad fraud detection software market during the forecast period.
MARKET SCOPE
The "Global Digital Ad Fraud Detection Software Market Analysis to 2028" is a specialized and in-depth study of the digital ad fraud detection software market with a special focus on the global market trend analysis. The report aims to provide an overview of digital ad fraud detection software market with detailed market segmentation by type, application, and geography. The global digital ad fraud detection software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital ad fraud detection software market players and offers key trends and opportunities in the digital ad fraud detection software market.
MARKET SEGMENTATION
The global digital ad fraud detection software market is segmented on the basis of type and application. On the basis of type, the market is segmented as on premise and cloud. Similarly, on the basis of application, the market is segmented as individual, small enterprises, medium sized enterprises, and large enterprises.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global digital ad fraud detection software market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The digital ad fraud detection software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting digital ad fraud detection software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the digital ad fraud detection software market in these regions.
MARKET PLAYERS
The reports cover key developments in the digital ad fraud detection software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from digital ad fraud detection software market are anticipated to lucrative growth opportunities in the future with the rising demand for digital ad fraud detection software market. Below mentioned is the list of few companies engaged in the digital ad fraud detection software market.
The report also includes the profiles of key digital ad fraud detection software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Confiant
- DoubleVerify, Inc.
- Fraudlogix.
- GeoEdge Ltd.
- Impact Tech, Inc.
- Integral Ad Science, Inc.
- mFilterIt
- Pixalate, Inc.
- TMT Digital, Inc.
- White Ops
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