A demand-side platform (DSP) is a kind of software that enables an advertiser to buy advertising with the assistance of automation. Because they enable mobile advertisers to buy high-quality traffic at scale with minimal friction, DSPs are considered a powerful marketing automation tool.
MARKET DYNAMICS
Real-time bidding, enhanced campaign reporting, and easy management are some of the major factors driving the growth of the demand side platform market. Moreover, sophisticated advertising, speed, precise targeting, and analysis are some of the other benefits anticipated to boost the growth of the demand side platform market.
MARKET SCOPE
The "Global Demand Side Platform (DSP) Software Market Analysis to 2028"? is a specialized and in-depth study of the demand side platform software market with a special focus on the global market trend analysis. The report aims to provide an overview of demand side platform software market with detailed market segmentation by deployment type, organization size, end user. The global demand side platform software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading demand side platform software market players and offers key trends and opportunities in the demand side platform software market.
MARKET SEGMENTATION
The global demand side platform software market is segmented on the basis of deployment type, organization size, end user. On the basis of deployment type, the market is segmented as on-premise, cloud. On the basis of organization size, the market is segmented as large enterprises, SMEs. On the basis of end user, the market is segmented as retail, automotive, financial, telecom, others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global demand side platform software market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The demand side platform software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting demand side platform software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the demand side platform software market in these regions.
MARKET PLAYERS
The reports cover key developments in the demand side platform software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from demand side platform software market are anticipated to lucrative growth opportunities in the future with the rising demand for demand side platform software market. Below mentioned is the list of few companies engaged in the demand side platform software market.
The report also includes the profiles of key demand side platform software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Adform
- Adobe
- Amazon Web Services
- Amobee, Inc.
- Centro, Inc.
- LiveRamp
- MediaMath, Inc
- RhythmOne, LLC
- StackAdapt
- The Trade Desk
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.