Data enrichment is the multiple step process of filtering supplier data present across the organization by processing it through a reliable master database. Collected supplier information is transformed into supplier intelligence in the data enrichment process. Data enrichment keeps track of the certification status of different suppliers, along with the mergers and acquisitions of companies, which can affect the certification status. Being aware of changes in certification lets organizations know in advance if there is need to make any changes to the supply chain to meet internal expenditure goals. Developed and enriched data offers improved insights to the companies and helps them in developing better e-mail marketing strategies and other forms of social media communication. Data enrichment services enhances data quality and accuracy by collecting missing or partial information, providing details about the current utilization of diverse suppliers, and classifying top suppliers to reduce dependencies. Predictive analysis plays an important role in data enrichment by helping salespersons to organize tailor-made marketing campaigns to make a conversion- inducing impact on individual customers. Data enrichment ensures personalized messaging and improves marketing return on investment..
MARKET SCOPE
The "Global Data enrichment solution and services market Analysis to 2028" is a specialized and in-depth study of the Data enrichment solution and services market with a special focus on the global market trend analysis. The report aims to provide an overview of the Data enrichment solution and services market with detailed market segmentation by deployment, organization size, and geography. The global Data enrichment solution and services market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Data enrichment solution and services market players and offers key trends and opportunities in the Data enrichment solution and services market.
MARKET SEGMENTATION
- The global Data enrichment solution and services market is segmented on the basis of deployment, organization size, and end-user.
- On the basis of deployment, the market is segmented as cloud-based, on-premise.
- On the basis of enterprise size, the market is segmented as large enterprises, and SMEs.
MARKET DYNAMICS
Drivers:
- Data enrichment solutions provide insights into different business relationships. Such solutions help the sales and marketing team of organizations in higher quality engagement.
Restraints:
- Lack of awareness about the benefits of data enrichment solutions.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Data enrichment solution and services market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Data enrichment solution and services market in these regions.
IMPACT OF COVID-19 ON DATA ENRICHMENT SOLUTION AND SERVICES MARKET
The rapid spread of the Covid-19 pandemic has triggered a massive financial crisis and created a health crisis across the globe. The ongoing pandemic also had a significant impact on overall international trade and businesses. The outbreak of COVID-19 has slowed down the growth of the data enrichment solution and services market owing to challenges in maintaining operational continuity, securing network data, and adapting to new traffic patterns. Organizations have actively focused on understanding the function of automation in digital transformation due to the pandemic. Moreover, enterprises also learn to measure the Return on Investment (ROI) as compared to other competing initiatives. These factors are expected to have a significant effect on the market over the coming years.
MARKET PLAYERS
The report covers key developments in the Data enrichment solution and services market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Data enrichment solution and services market are anticipated to lucrative growth opportunities in the future with the rising demand for the Data enrichment solution and services market in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Data enrichment solution and services market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Accenture
- DemandShore Solutions Private Limited
- GCL
- Anchor Computer
- Clearbit
- CrowdSource
- CVM Solutions
- Experian
- Engage48
- Urbano
- HMS Contact Centers
- Blackbaud, Inc.
- Datanyze