Data analytics is a technique of analyzing raw data to make interpretation about the information. These tools enable the data insights ranging from business intelligence & predictive analytics to structured & unstructured data.
MARKET DYNAMICS
Rising volume of data in industries especially banking and retail; and demand for using analytics is driving the growth of data analytics software market. In addition to this, advent of mobile and social business intelligence, the demand for data analytics software is anticipated to provide ample of growth opportunities to the players operating in the data analytics software market.
MARKET SCOPE
The "Global Data Analytics Software Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the data analytics software market with detailed market segmentation - component, organization size, industry, application, and geography. The global data analytics software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading data analytics software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global data analytics software market is segmented on the basis of component, organization size, industry, and application. Based on component, the data analytics software market is segmented into software, services. Based on organization size, the data analytics software market is segmented into SMEs, large enterprises. On the basis of application, the data analytics software market is segmented into customer analytics, supply chain analytics, marketing analytics, pricing analytics, risk and credit analytics, others. On the basis of industry, the data analytics software market is segmented into IT and telecom, retail, BFSI, manufacturing, healthcare, government, education, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global data analytics software market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The data analytics software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the data analytics software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the data analytics software in these regions.
MARKET PLAYERS
The reports cover key developments in the data analytics software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from data analytics software market are anticipated to lucrative growth opportunities in the future with the rising demand for data analytics software in the global market. Below mentioned is the list of few companies engaged in the data analytics software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the data analytics software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Adobe Inc
- Fair Isaac Corporation
- Google LLC
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- SAS Institute Inc.
- Qlik
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.