Data analytics is a process of inspecting, transforming, cleansing, and modeling of the data. Data analytics are used to analyze a large amount of data through various quantitative and qualitative techniques to gain market and customer insights which boosting the growth of the data analytics market. Moreover, increasing data generation by organizations and decreasing the cost of data storage solutions fostered the adoption of data analytics for successful business decisions and insights which anticipating the growth of the data analytics market.
MARKET DYNAMICS
The data analytics tool helps businesses to improve operational efficiency, effective decision-making, optimize marketing campaigns, increase revenue, reduce operational costs, and enhance customer services. Thus, increasing implementation of the data analytics tools that propel the growth of the data analytics market. However, data security issues, privacy concerns of confidential data, and limited availability of skilled workforce may hamper the growth of the data analytics market. Furthermore, increasing investment in social analytics and real-time analytics coupled with the various businesses benefit from analytical software are expected to boom the growth of the data analytics market.
MARKET SCOPE
The "Global Data Analytics Market Analysis to 2028" is a specialized and in-depth study of the data analytics industry with a special focus on the global market trend analysis. The report aims to provide an overview data analytics market with detailed market segmentation by component, type, enterprise size, deployment type, application, end-user, and geography. The global data analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Data analytics market players and offers key trends and opportunities in the data analytics market.
MARKET SEGMENTATION
The global data analytics market is segmented on the basis of component, type, enterprise size, deployment type, application, end-user. On the basis of component the market is segmented as solution, services. On the basis of type the market is segmented as predictive analytics, prescriptive analytics, descriptive analytics. On the basis of enterprise size the market is segmented as small and medium-size enterprises, large enterprises. On the basis of deployment type the market is segmented as cloud, on-premises. On the basis of application the market is segmented enterprise resource planning, supply chain management, database management, human resource management. On the basis of end-user the market is segmented as BFSI, IT and telecom, retail and e-commerce, transport and logistics, healthcare, media and entertainment, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Data analytics market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The data analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting data analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the data analytics market in these regions.
MARKET PLAYERS
The reports cover key developments in the data analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Data analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for data analytics in the global market. Below mentioned is the list of few companies engaged in the data analytics market.
The report also includes the profiles of key data analytics companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Amazon Web Services, Inc.
- Dell Inc.
- IBM Corporation
- Informatica
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
- Tableau Software, LLC
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.