Customer journey mapping, or CJM or user journey mapping, creates a customer journey map, i.e., a visual story of customers' interactions with the brand. This exercise helps companies step into the shoes of their customers and see their business from the customer's perspective.
MARKET DYNAMICS
In other words, CJM is a blueprint for the client's journey, labeling all touchpoints. It should extend from touchpoints designed to raise awareness and interest, including advertising and marketing efforts, PR, etc., through to usage-related touchpoints, such as account teams, sales reps, handling complaints about support services, etc. It also extends to the cessation of the company relationship, e.g., switching to an alternative provider, closing a bank account, etc. It can be critical to handle this stage in turning experiences around and inviting a future return to use.
MARKET SCOPE
The "Global Customer Journey Mapping Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The customer journey mapping market report aims to provide an overview of the customer journey mapping market with detailed market segmentation by type, application, and geography. The global customer journey mapping market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer journey mapping market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global customer journey mapping market is segmented on the basis of type and application. Based on type, the customer journey mapping market is segmented into: User Experience Focused Maps (UX Journey Maps), Marketing Automation / Sales Journeys (Sales Automation Journey Maps), and Customer Experience Journey Maps (CX Journey Maps. Based on application, customer journey mapping market is segmented into: Large Enterprises and SMEs.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global customer journey mapping market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The customer journey mapping market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the customer journey mapping market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the customer journey mapping market in these regions.
MARKET PLAYERS
The reports cover key developments in the customer journey mapping market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from customer journey mapping market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the customer journey mapping market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the customer journey mapping market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Adobe
- BryterCX
- CallMiner
- IBM
- Kitewheel
- NICE Ltd.
- Pointillist
- Quadient
- Salesforce.com, Inc.
- Verint Systems
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.