The customer analytics industry is gaining traction as many businesses migrate from on-premise to cloud-based services to improve their business growth. Client analytics is being used by insurance businesses, banks, and pension funds to better analyse customer lifetime value, increase cross-selling, and so on. Verticals such as e-commerce and retail place a strong emphasis on client purchasing behaviour, whereas telecommunications concentrates on lowering turnover rates.
MARKET DYNAMICS
The market is expanding at a quicker rate as a result of increased demand for enhanced customer satisfaction. In the retail industry, customer analytics is widely used to build targeted communications and marketing initiatives. By understanding exactly which buyers are buying which products and tailoring marketing based on shopper data, this may assist to improve customer experience and loyalty. Delivering a positive shopping experience, according to Accenture, increases customer satisfaction, repeat purchases, loyalty, referrals, revenues, and customer engagement.
MARKET SCOPE
The "Global Customer Analytics Market Analysis to 2028" is a specialized and in-depth study of the technology, media, and telecommunication industry with a special focus on the global market trend analysis. The customer analytics market report aims to provide an overview of the customer analytics market with detailed market segmentation by component, deployment type, enterprise size, end-user, and geography. The global customer analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global customer analytics market is segmented based on component, deployment type, enterprise size, end-user. Based on component, the customer analytics market is segmented into solution, services. Based on deployment type, the customer analytics market is segmented into on-premises, cloud. Based on enterprise size, the customer analytics market is segmented into small and medium-sized enterprises, large enterprises. Based on end-user, the customer analytics market is segmented into BFSI, IT and telecom, media and entertainment, consumer goods and retail, travel and hospitality, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global customer analytics market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The customer analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the customer analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the customer analytics market in these regions.
MARKET PLAYERS
The reports cover key developments in the customer analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from customer analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the underwriting and rating software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the underwriting and rating software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
? Adobe Inc.
? Fair Isaac Corporation
? IBM Corporation
? Open Text Corporation
? Oracle Corporation
? Salesforce.com, Inc.
? SAS Institute, Inc.
? Verint
? WebRadar
? Wipro Limited