The customer analytics in e-commerce and consumer retail is gaining traction with changing shopping habits of consumers and increasing penetration of analytics in the daily use sector. The insights from analytics allow retailers and e-commerce businesses to push their discounted products and offers to customers at different stages of buying. The high growth of e-commerce in the developing countries creates a favorable landscape for the vendors of customer analytics in e-commerce and consumer retail market in the future.
MARKET SCOPE
The "Global Customer Analytics in E-Commerce and Consumer Retail Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the customer analytics in e-commerce and consumer retail market with detailed market segmentation by component, deployment, organization size, and geography. The report provides key statistics on the market status of the leading customer analytics in e-commerce and consumer retail market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on component, the global customer analytics in e-commerce and consumer retail market is segmented into solution and services.
- On the basis of deployment, the market is segmented into cloud-based and on-premise.
- Based on organization size, the market is segmented into large enterprises and small and medium-sized enterprises.
MARKET DYNAMICS
Drivers:
- The customer analytics in e-commerce and consumer retail market is anticipated to grow in the forecast period owing to driving factors such as increasing competition among businesses and emerging small and medium-sized retail stores.
- customer behavior shopping patterns play a key role in optimizing sales strategy. This factor is further promoting the growth of customer analytics in e-commerce and consumer retail market.
- AI and machine learning technologies offer promising growth prospects for the vendors in the coming years.
Restraints:
- Lack of awareness among potential customers is likely to discourage the market growth during the forecast period.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The customer analytics in e-commerce and consumer retail market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the customer analytics in e-commerce and consumer retail market in these regions.
IMPACT OF COVID-19 ON CUSTOMER ANALYTICS IN E-COMMERCE AND CONSUMER RETAIL MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the customer analytics in e-commerce and consumer retail market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from customer analytics in e-commerce and consumer retail market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the customer analytics in e-commerce and consumer retail market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Absolutdata
- Adobe
- ALTERYX, INC.
- FICO
- IBM
- Manthan Software Services Pvt. Ltd.
- Mixpanel
- Oracle
- Salesforce.com, Inc.
- SAS Institute Inc.