Customer relationship management analytics (CRM analytics) refers to software that analyses a company's customer data in order to simplify and streamline business decisions. Through the use of data mining, CRM analytics can also be used for online analytical processing (OLAP). Profitability analysis, event monitoring, what-if scenarios, predictive modelling, and other CRM analytical tools are used to analyse the value of customer-related procedures and, eventually, give customer classification.
MARKET DYNAMICS
The need for CRM Analytics is increasing as a result of increased competition and the necessity to retain critical customers. Several other factors, such as the rise in big data and the ability to gain sales insights, are propelling this market forward at a rapid pace. CRM analytics adoption is predicted to be high in the North American and European markets, but it is expected to be even higher in the rising regional markets of APAC, MEA, and LA in the future.
MARKET SCOPE
The "Global CRM Analytics Market Analysis to 2028" is a specialized and in-depth study of the technology, media, and telecommunication industry with a special focus on the global market trend analysis. The CRM analytics market report aims to provide an overview of the CRM analytics market with detailed market segmentation by type, end-user, industry vertical, and geography. The global CRM analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading CRM analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global CRM analytics market is segmented based on type, end-user, industry vertical. Based on type, the CRM analytics market is segmented into sales and marketing analytics, customer analytics, contact center analytics, social media analytics, others. Based on end-user, the CRM analytics market is segmented into small and medium enterprise, large enterprise. Based on industry vertical, the CRM analytics market is segmented into BFSI, retail, IT and telecom, automotive, healthcare, manufacturing, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global CRM analytics market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The CRM analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the CRM analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the CRM analytics market in these regions.
MARKET PLAYERS
The reports cover key developments in the CRM analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from CRM analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the underwriting and rating software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the underwriting and rating software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
? Angoss Software Corporation
? Infosys Limited
? IBM Corporation
? Infor
? Microsoft Corporation
? Oracle Corporation
? Salesforce.com, Inc.
? SAP SE
? SAS Institute, Inc.
? Teradata Corporation