Advertising content that is also relevant to the page content to a viewer of the page makes more sense for both parties. The probability of the product being advertised sold increases drastically and this practice is termed contextual advertising. Placing ad campaigns on websites or ad pages that are directly relevant to the web page content being viewed has higher chances for customer attraction to it. It is anticipated that in the coming years, publishers and advertisers would work together to maximize the revenue earning opportunities from contextual advertising and thus create a paradigm shift in this business model.
Advancements in the artificial intelligence technologies coupled with advertisement relevance software have driven the demands for contextual advertising market. Concerns around the privacy of data since the advent of behavioural advertising are one of the major factors hindering the growth of the contextual advertising market. The integration of augmented reality and virtual reality into the contextual advertising platform is creating some exciting opportunities for the players operating in the contextual advertising market during the forecast period.
The "Global Contextual Advertising Market Analysis to 2028" is a specialized and in-depth study of the contextual advertising market with a focus on the global market trend. The report aims to provide an overview of the global contextual advertising market with detailed market segmentation by type, deployment, and geography. The global contextual advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global contextual advertising market based on type and deployment. It also provides market size and forecast till 2028 for overall contextual advertising market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The contextual advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 16 countries globally along with the current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the Contextual advertising market in these regions.
Also, key contextual advertising market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information for the last 3 years, the key development in the past five years. Some of the key players influencing the market are Microsoft Corporation, SAP SE, Google, Inc., Adobe Systems, Inc., and Amazon.com, Inc. Also, Act-On Software, Inc., Facebook, Yahoo, Oath Inc., and Aol are a few other important players in the contextual advertising market.
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