Content moderation services are critical in the modern era of digital marketing. These services play an essential role in protecting the brand image of businesses online among their target audiences. User-generated content on social media accounts such as Twitter, Facebook, youtube, and others increases the risk associated with brand value.
MARKET SCOPE
The "Global Content Moderation Solutions Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the content moderation solutions market with detailed market segmentation by component, enterprise size, end user industry and geography. The report provides key statistics on the market status of the leading content moderation solutions market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on component, the global content moderation solutions market is segmented into software, services
- On the basis of enterprise size, the market is segmented into large enterprises, SMES
- Based on end user industry, the market is bifurcated into automotive, healthcare and life sciences, media and entertainment, retail and e-commerce, packaging and labeling, IT and telecommunication, BFSI, government, others
MARKET DYNAMICS
Drivers:
- The Content Moderation Solutions Market is anticipated to grow in the forecast period owing to driving factors such as a rise in the instances of posting objectionable content on social media by users. Moreover, online business operations and strict community guidelines are further expected to drive the growth of the Content Moderation Solutions Market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The content moderation solutions market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the content moderation solutions market in these regions.
IMPACT OF COVID-19 ON CONTENT MODERATION SOLUTIONS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the content moderation solutions market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from content moderation solutions market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the content moderation solutions market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Accenture plc
- Appen Limited
- Basedo
- Clarifai, Inc
- Cogito
- Enhance Business Solutions
- Insol Technoheight Private Limited
- Microsoft Corporation
- OneSpace Inc.
- Open Access BPO
The Insight Partner?s dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.