Competitive intelligence tools allow organizations to collect, store, track, and analyze information about competitors. It helps companies to better understand and respond more quickly to competitive actions, technological advancements, competitors, business opportunities, and mergers and acquisitions. Competitive intelligence data can help various teams within a business, including sales, marketing, product, and senior leadership. Rising use of this tool to glean information about the competitor's marketing strategy, including content strategy, social media strategy digital advertising tactics, and more. This, in turn, rising the adoption of competitive intelligence tools among the enterprises which propels the growth of the market.
MARKET SCOPE
The "Global Competitive Intelligence Tools Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the competitive intelligence tools market with detailed market segmentation by component, enterprise size, application, deployment mode, and geography. The report provides key statistics on the market status of the leading competitive intelligence tools market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on component, the global competitive intelligence tools market is segmented into software and services.
- On the basis of enterprise size, the market is segmented into SMEs and large enterprises.
- Based on application, the market is segmented into BFSI, IT and Telecommunication, automotive, healthcare, retail, education, energy, and others.
- Based on deployment mode , the market is segmented into cloud-based and on-premises.
MARKET DYNAMICS
Drivers:
- Competitive intelligence tools can provide insight around consumer feedback, product additions, product removals, etc.
- Additionally, these tools used by senior executives to drive investments and future company strategies, thereby, increasing demand for the competitive intelligence tools market.
- Further, competitive Intelligence software automates all repetitive intelligence activities also enables enterprises to instantly visualize trends, correlations from various source of information which also influence the growth of the competitive intelligence tools market over the forecast period.
Restraints:
- Security concerns may hinder the growth of of the competitive intelligence tools market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The competitive intelligence tools market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the competitive intelligence tools market in these regions.
IMPACT OF COVID-19 ON COMPETITIVE INTELLIGENCE TOOLS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the competitive intelligence tools market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from competitive intelligence tools market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the competitive intelligence tools market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Adthena
- Arbit. Inc.
- BuzzSumo Ltd.
- Consensus Point Inc.
- Athena Information Solution Pvt. Ltd.
- Crayon
- KLUE LABS VANCOUVER, BC
- Semrush
- SimilarWeb LTD
- NetBase Quid.