Cologne is a type of perfume which was originated in Germany. Cologne can be used to avoid the smell of mud, body odor etc. The product is useful especially for densely populated work areas, such as large urban cities, where people have to work in close proximity of each other. In comparison to perfumes, concentration of oils is less in cologne (around 2 - 4 percent). With growing demand, cologne market is anticipated to grow positively across the globe.
MARKET SCOPE
The "Global Cologne Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the cologne market with detailed market segmentation by type, end user, distribution channel, and geography. The report provides key statistics on the market status of the leading cologne market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global cologne market is segmented into daily use and occasional.
- On the basis of end user, the market is segmented into men and women.
- Based on distribution channel, the market is bifurcated into supermarkets and hypermarkets, online retail and others.
MARKET DYNAMICS
Drivers:
- Growing awareness regarding self-grooming and hygiene.
- Rising urbanization and increasing per capita disposable income to boost market growth of cologne.
- Product diversification further drives the demand for cologne.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The cologne market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the cologne market in these regions.
IMPACT OF COVID-19 ON COLOGNE MARKET
The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities. This pandemic restricted the movement of people to respective work places, social gatherings etc. Hence, demand for cologne suffered drastically all over the world. However, after the situation returns to normalcy, this market is expected to grow rapidly.
MARKET PLAYERS
The report covers key developments in the cologne market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from cologne market are anticipated to lucrative growth opportunities in the future with the rising demand for cologne in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the cologne market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Calvin Klein
- Christian Dior SE
- DOLCE&GABBANA
- Gianni Versace S.r.l.
- Giorgio Armani Beauty
- Herm?s
- Louis Vuitton
- Maison Margiela
- RALPH LAUREN
- TOM FORD