The cognitive media refers to the application of artificial intelligence, cognitive computing in particular, for the media sector. Media and entertainment industries make use of this technology to create, program and personalize content as per their audience. This help viewers to get customized and meaningful suggestions for an enhanced experience on their tabs, smartphones, laptops and PCs. Also, it helps the content creators and media industry to analyze their customers and accordingly strategize their marketing activities.
MARKET DYNAMICS
The cognitive media market is anticipated to witness high growth in the forecast period owing to high demand for cognitive computing with improved content creation and automation of workflow in the media industry. Moreover, growing numbers of AI startups in the media industry are further expected to be key drivers for the growth of the cognitive media market. However, a slow digitalization rate in the developing countries affects the adoption of cognitive computing technology and in turn, may hamper the market growth. Nonetheless, the market is expected to showcase growth opportunities on account of growing investments in the media sector.
MARKET SCOPE
The "Global Cognitive Media Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of cognitive media market with detailed market segmentation by components, technology, application, enterprise size, deployment type and geography. The global cognitive media market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading cognitive media market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global cognitive media market is segmented on the basis of components, technology, application, enterprise size and deployment type. By components, the market is segmented as solutions and services. On the basis of technology, the market is classified as deep learning and machine learning and natural language processing. Based on application, the market is segmented as content management, network optimization, recommendation and personalization, customer retention, predictive analysis, security management and others. On the basis of the enterprise size, the market is segmented into large enterprises and SMEs. The market on the basis of the deployment type, is classified as cloud-based and on premises.
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REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global cognitive media market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The cognitive media market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting cognitive media market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the cognitive media market in these regions.
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MARKET PLAYERSThe reports cover key developments in the cognitive media market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from cognitive media market are anticipated to lucrative growth opportunities in the future with the rising demand for cognitive media in the global market. Below mentioned is the list of few companies engaged in the cognitive media market.
The report also includes the profiles of key cognitive media companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
-Amazon Web Services, Inc.
-Baidu Research
-Brandwatch
-Google LLC
-IBM Corporation
-Kenshoo, Ltd.
-Microsoft Corporation
-NVIDIA Corporation
-Salesforce, Inc.
-Veritone, Inc.
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