Cloud TV is a cloud-based application used for streaming TV channels, movies, or any show broadcaster on air. Cloud applications can be easily installed on devices such as tablets, phones, media boxes, TVs, and others. One of the major factors driving the cloud TV market is the elimination of cable operators and other video service providers. The cloud TV platform converts video, graphics, and interactive feeds into a single MPEG or HTML feed and delivers it to the set-top boxes on a unicast bandwidth. Cloud TV is fundamentally, a merger of web content and TV in a single stream that is played through set-top-boxes by utilizing IP connectivity.
MARKET SCOPE
The "Global Cloud TV Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the cloud TV market with detailed market segmentation by deployment type, organization size, application, and geography. The report provides key statistics on the market status of the leading cloud TV market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on deployment type, the global cloud TV market is segmented into public cloud, private cloud, and hybrid cloud.
- On the basis of organization size, the market is segmented into small and medium-sized enterprises, and large enterprises.
- Based on application, the market is segmented into telecom, entertainment and media, information technology, consumer television, and other applications.
MARKET DYNAMICS
Drivers:
- The growing adoption of smart devices such as smartphones, tablets, smart TV and others are also a major factor driving their adoption, as these devices support cloud streaming.
- The rising demand for high definition resolution is also fueling the market growth.
Restraints:
- Lack of digital infrastructure may hinder the growth of the global cloud TV market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The cloud TV market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the cloud TV market in these regions.
IMPACT OF COVID-19 ON CLOUD TV MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the cloud TV market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from cloud TV market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the cloud TV market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Brightcove Inc.
- Oracle
- Aferian plc
- dacast
- Kaltura, Inc.
- MatrixStream Technologies, Inc.
- MUVI Television Ltd.
- ActiveVideo
- Comcast Technology Solutions
- Amagi