The chicken sausages market size was valued at US$ 4,258.33 million in 2022 and is projected to reach US$ 6,273.38 million by 2030; the market is expected to register a CAGR of 5.0% from 2022 to 2030.

Chicken sausages are popular snacking items made with ground chicken packed in an edible, cylindrical casing. Chicken sausage manufacturers are taking strategic initiatives such as mergers and acquisitions, collaborations, and new product launches and development to attract consumers and enhance their market position. For instance, in December 2022, Amylu Foods, known for all-natural, antibiotic-free chicken sausages, launched new flavors in chicken sausages, i.e., Cacio e Pepe, Roasted Garlic & Asiago, Tomatillo, Peppers & White Cheddar, and Artichoke Leek & Gruyere. The rising demand for chicken sausages with different flavors and spices has encouraged manufacturers to invest in new product development.

The rising demand for natural and organic chicken sausages has encouraged key manufacturers to launch and develop new organic products. In April 2023, Charcutnuvo, a US-based manufacturer, announced the launch of "Breakfast Sausage Links Made with Chicken" in organic and all-natural varieties. With the launch, the manufacturers are fulfilling the demand for natural and organic sausages across the country. Thus, the rising demand for organic chicken sausages is expected to introduce new growth trends into the US chicken sausages market during the forecast period.

The chicken sausages market is segmented into five main regions-North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, Europe held the largest share of the market, and Asia Pacific is expected to register the highest CAGR during the forecast period. Changing consumer taste preferences and growing demand for processed food, along with the availability of a variety of products of different brands, have boosted the growth of the chicken sausages market in Asia Pacific. Also, the rising influence of Western culture and celebrities with changing eating habits are driving the demand for Western cuisine, including chicken sausages. Further, improving the lifestyle of people and preference for packaged food and beverages due to health and hygiene concerns are a few key factors expected to positively influence the chicken sausages market in Asia Pacific over the coming years.

Based on distribution channel, the supermarkets & hypermarkets segment led the chicken sausages market in 2022. Supermarkets & hypermarkets are large retail establishments that stock a variety of products of different brands at discounted prices, where people prefer shopping due to the convenience of shopping multiple products under the same roof. Also, these stores have experienced staff that help customers in choosing the right product, which enhances the shopping experience. Manufacturers of chicken sausages prefer selling their products through supermarkets & hypermarkets due to high consumer footfall at these stores. These factors are driving the sales of chicken sausages through supermarkets & hypermarkets, leading to the market growth.

Various industries, including food & beverages and pharmaceuticals & nutraceuticals, suffered severe disruptions due to disturbances in supply chains and shutdowns of production plants amid the COVID-19 pandemic. The shutdown of various manufacturing plants and factories in regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa negatively impacted the supply chains, manufacturing, delivery schedules, and sales. Many businesses announced possible delays in product deliveries and slumps in their future sales. Thus, suspended operations in various industries negatively impacted the chicken sausages market growth.

However, the pandemic altered global consumer preferences as health became the top priority. The preference for all-natural, organic, and GMO-free products increased as consumers perceived these products to be healthier than conventional ones. Moreover, the inclination toward healthy snacking options increased as consumers started prioritizing their health. This factor positively impacted the growth of the chicken sausages market. Further, in 2021, governments of various countries announced relaxation in restrictions such as trade bans and lockdowns. Manufacturers were permitted to operate at full capacity, which helped them to overcome the demand and supply gap. Also, with the introduction of vaccines, the marketplace witnessed recovery, which boosted the chicken sausages market growth.

E-commerce played a vital role during the pandemic as consumers shopped a variety of products, including essential as well as non-essential goods, through online retail channels due to home delivery services and discounts and offers. Consumers as expected to continue using online shopping channels to shop for multiple products, including grocery, apparel, and home appliances, among others. This factor is projected to provide lucrative opportunities to the chicken sausages market players over the coming years.

Tyson Foods Inc, Applegate Farms LLC, Boar's Head Brand, Gilbert's Craft Sausages, Kayem Foods Inc, Premio Foods, Bilinski's Sausage Co, Jones Dairy Farm, JOHNSONVILLE LLC, and Amylu Foods are among the major players in the global chicken sausages market. These players are adopting plant capacity expansion, merger & acquisition, partnership, and product launch strategies to increase their market share, boost revenues, and expand their customer reach. For instance, in November 2023, JBS SA invested US$ 210.43 million to expand its breaded chicken and sausage production. The company established two new factories in Rol?ndia and Paran? region of Brazil. The company has planned to install modern equipment with fully automated machines in its sausage production plant. The company's expanded its production capacity with an aim to meet the rising demand for chicken sausages and breaded chicken and expand its market share in the chicken sausages marketplace. Such strategic expansions are expected to positively influence the chicken sausages market in the coming years.



The overall chicken sausages market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the chicken sausages market.