A cereal bar is type of breakfast snack made up of cereals such as wheat, rice, oats, and is compacted into a bar shape using edible binders. Cereal bars are a nutritious snack choice that are convenient to carry and enjoy. Cereal bars are available in a variety of flavors and categories such as reduced salt, low cholesterol, and low or no sugar. Health-conscious people in both developed and developing nations prefer eating cereal bars during breakfast or post-workout snack. Generally, cereal bars come as snack bars and energy or nutrition-packed bars.
MARKET SCOPE
The "Global Cereal Bars Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the cereal bars market with detailed market segmentation by type, distribution channel, and geography. The report provides key statistics on the market status of the leading cereal bars market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- On the basis of type, the market is segmented into snack bars, energy & nutrition bars, and others
- On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others
MARKET DYNAMICS
Drivers:
- Cereal bars are becoming increasingly popular, because of their potential to meet a variety of nutritional requirements, such as low salt, low cholesterol, and low or no sugar. This factor is crucially driving the market growth.
- Cereal bars are rich sources of fiber, vitamins, and minerals is expected to drive the popularity of the product amongst the fitness enthusiasts and health-conscious people.
- Furthermore, rising health-consciousness amongst the people and rising inclination towards healthy snacking alternatives is also expected to further drive the market growth over the coming years.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The cereal bars market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the cereal bars market in these regions.
IMPACT OF COVID-19 ON CEREAL BARS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the cereal bars market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Cereal bars market are anticipated to lucrative growth opportunities in the future with the rising demand for cereal bars in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the cereal bars market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Atkins Nutritional
- General Mills, Inc.
- Kind LLC
- Mars, Incorporated
- McKee Foods
- Naturell India
- Nestl? S.A.
- Quaker Oats
- The Hain Celestial Group, Inc.
- The Kellogg Company
- TEKMAR SLOVENSKO
- TruFoodMfg
- Sunny Crunch Foods Ltd.
- Noble Foods
- Sunbelt Bakery
- Halo Foods
- Fusions Foods Ltd
- Eat Natural
- Fullwell Mill Limited
- Natural Balance Foods
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.