Call tracking software is the software that tracks and records information about incoming and outgoing telephone calls or conversation. This software is used to maintain the inbound and outbound call logs with user identity information and routing information of calls; also, it helps the enterprise to maintain caller information such as phone number, time distribution geographical location, and recordings of phone calls. Thus, increasing adoption of this software which propels the growth of the call tracking software market.
MARKET DYNAMICS
A growing number of call centers across the globe and rising demand for customer-centric solutions in the service sector are major drivers of the growth of the call tracking software market. Call tracking software help to gathered or extracted information from call conversation, and gives ideas to make strategic changes in the campaign, this data help to improve and increase marketing efficiency. Moreover, the growing adoption of this software by call centers, digital marketing firms, advertisement firms, and among other enterprises to maintain inbound and outbound call logs are expected to boost the growth of the call tracking software market.
MARKET SCOPE
The "Global Call Tracking Software Market Analysis to 2028" is a specialized and in-depth study of the Call tracking software industry with a special focus on the global market trend analysis. The report aims to provide an overview call tracking software market with detailed market segmentation by component, deployment type, enterprise size, end-user, and geography. The global call tracking software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading call tracking software market players and offers key trends and opportunities in the call tracking software market.
MARKET SEGMENTATION
The global call tracking software market is segmented on the basis of component, deployment type, enterprise size, end-user. On the basis of component the market is segmented as solution, services. On the basis of deployment type the market is segmented as cloud, on-premises. On the basis of enterprise size the market is segmented as small and medium-size enterprises, large enterprises. On the basis of end-user the market is segmented as BFSI, IT and telecom, travel and hospitality, retail and e-commerce, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global call tracking software market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The call tracking software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting call tracking software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the call tracking software market in these regions.
MARKET PLAYERS
The reports cover key developments in the call tracking software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from call tracking software market are anticipated to lucrative growth opportunities in the future with the rising demand for call tracking software in the global market. Below mentioned is the list of few companies engaged in the call tracking software market.
The report also includes the profiles of key call tracking software companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Agile CRM Inc.
- CallRail, Inc.
- CallTrackingMetrics, LLC.
- Clixtell
- CloudTalk
- Invoca Inc.
- Outreach Corporation
- PhoneBurner
- ringDNA
- SalesLoft, Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.