Buyer intent refers to the probability of a customer to buy a product. Buyer intent data tools cumulate and provide context regarding when customers and prospects are interacting with a brand. These tools capture research about actual buyer journeys as well as signs of their buying intention. Organizations use buyer intent data tools to spot companies with account-based marketing campaigns, to customize website experiences for online customers, and to compute inbound leads on the basis of engagement with their company. Furthermore, the data collected is used by the businesses to comprehend the selection of products or integrations, which can help to fulfill their customers' requirements. These tools are primarily used by marketing, sales, and customer success teams.
MARKET DYNAMICS
Growing popularity of data mining, machine learning, and artificial intelligence to determine or identify millions of data points across multiple channels is expected to boost the growth of the market. Furthermore, the increasing use of the e-commerce platform is another significant factor driving the buyer intent data tools market. However, lack of awareness among organizations, particularly SMEs, regarding the benefits delivered by these tools, is acting as a restraining factor to the growth of buyer intent data tools market. Besides, increasing demand for B2B buyer intent data tools from event marketing companies globally is expected to proliferate the growth of the market in upcoming years.
MARKET SCOPE
The "Global Buyer Intent Data Tools Market Analysis to 2028" is a specialized and in-depth study of the technology, media, and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of buyer intent data tools market with detailed market segmentation by type, technique, and geography. The global buyer intent data tools market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading buyer intent data tools market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global buyer intent data tools market is segmented on the basis of offerings and end-user industry. Based on the offerings, the market is bifurcated into below solution and service. Further, the end-user industry segment of buyer intent data tools market is classified into BFSI, IT and telecom, manufacturing, consumer goods, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global buyer intent data tools market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). The buyer intent data tools market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the buyer intent data tools market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and SAM after evaluating political, economic, social and technological factors affecting the buyer intent data tools market in these regions.
MARKET PLAYERS
The reports cover key developments in the buyer intent data tools market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from buyer intent data tools market are anticipated to lucrative growth opportunities in the future with the rising demand for buyer intent data tools in the global market. Below mentioned is the list of few companies engaged in the buyer intent data tools market.
The report also includes the profiles of key buyer intent data tools companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- 6sense Insights, Inc.
- Bombora
- DEMANDBASE, INC.
- Slintel Inc.
- Demandbase, Inc.
- ZoomInfo Technologies LLC
- G2.com, Inc.
- Lattice Engines, Inc.
- Priority Engine (TECHTARGET)
- PUREB2B