Body wash purpose is to rid the skin of things like dirt, excess oil, odor, sweat and makeup. It is thinner in consistency and usually gentler on the skin. Body wash typically contains ingredients that are meant to clean and moisturize the skin. The antibacterial properties of a body wash kills all the fungal and microbial germs. Also, a regular body wash has more moisturizing and cleansing properties.
MARKET SCOPE
The "Global Body Wash Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the body wash market with detailed market segmentation by type, end-user, distribution channel, and geography. The report provides key statistics on the market status of the leading body wash market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global body wash market is segmented into medicated and non-medicated.
- Based on end-user, the global body wash market is segmented into women and unisex.
- Based on distribution channel, the global body wash market is segmented into hypermarkets & supermarkets, convenience stores, online retail, and others.
MARKET DYNAMICS
Drivers:
- Growing awareness, consumers are spending huge amounts of money on health and skin care, especially urban consumers where the adoption of body wash is much higher.
- Increase in disposable income in emerging economies such as India and China.
- Changing lifestyle and increasing awareness about hygiene.
- Rising R&D activities drive the body wash market.
Restraints:
- Relatively higher price of the body wash.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The body wash market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the body wash market in these regions.
IMPACT OF COVID-19 ON BODY WASH MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The chemical & materials industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the body wash market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from body wash market are anticipated to lucrative growth opportunities in the future with the rising demand for body wash in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the body wash market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Procter and Gamble
- Unilever
- Johnson and Johnson
- Beiersdorf AG
- Colgate Palmolive Company
- Kiehl's
- L'Oreal S.A.
- Godrej Consumer Products
- L'Occitane
- Reckitt Benckiser Group PLC