MARKET INTRODUCTION
The BLE beacon is a small, cheap wireless device that broadcasts signals using Bluetooth SMART technology. Mobile apps on compatible devices are capable of listening for signals from BLE beacons on proximity area and then activate an experience such as sending a promotional notification, video, coupon, URL form, and others via the app. Additionally, beacon technology is broadly being adopted in different sectors such as healthcare, retail, travel, and tourism, and education owing to its benefits such high degree of accuracy as compared to other geo-location technology, less impact on the device battery life, no internet connection required as it connects through Bluetooth and others.
MARKET DYNAMICS
The increase in investment in proximity marketing globally is one of the significant factors driving the growth of the BLE beacon market. However, the rise in data security and privacy concern is the major factor which may restrain the growth of the BLE beacon market. Further, safety and security, employee and asset monitoring, resource optimization, and other features of BLE beacon fuel the market growth.
MARKET SCOPE
The "Global BLE Beacons Market Analysis to 2028" is a specialized and in-depth study of the BLE beacons market with a special focus on the global market trend analysis. The report aims to provide an overview of BLE beacons market with detailed market segmentation by type, application. The global BLE beacons market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading BLE beacons market players and offers key trends and opportunities in the BLE beacons market.
MARKET SEGMENTATION
The global BLE beacons market is segmented on the basis of type, application. On the basis of type, the market is segmented as iBeacon, Eddystone. On the basis of application, the market is segmented as retail, healthcare, manufacturing, media and entertainment, travel and tourism, education.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global BLE beacons market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The BLE beacons market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting BLE beacons market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the BLE beacons market in these regions.
MARKET PLAYERS
The reports cover key developments in the BLE beacons market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from BLE beacons market are anticipated to lucrative growth opportunities in the future with the rising demand for BLE beacons market. Below mentioned is the list of few companies engaged in the BLE beacons market.
The report also includes the profiles of key BLE beacons market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Accent Advanced Systems, SLU.
- Apple Inc
- BlueCats
- Estimote, Inc.
- Hewlett Packard Enterprise Development LP
- HID Global Corporation
- Kartographers Technologies Pvt. Ltd.(UFO Beacons)
- Kontakt.io
- MobStac, Inc.
- Proximity Solutions
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.