A bath towel is a rectangle piece of fabric that is used to dry the wet surface of the body after having a bath or a shower. The bath towels are available in various sizes and colors and are made up of different materials which include cotton bath towels, velvet bath towels, plush bath towels among others. The fabric weight for the bath towels is usually measured with grams per square meter (GSM).
MARKET DYNAMICS
Bath towels are made up of fabrics that are usually used in spas and hotels. The expansion of the hospitality sector across the world will drive the growth of the bath towel market. Consumers are becoming eco-conscious which has led to an increase in demand for bath towels made up of organic fabric. The rapidly changing fashion trends and increased awareness about hygiene as well as changes in lifestyle are some of the factors that are driving the bath towels market.
MARKET SCOPE
The "Global Bath Towel Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the bath towel market with detailed market segmentation by type, distribution channel, and geography. The global bath towel market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading bath towel market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The Global Bath Towel Market is segmented based on type and distribution channel. Based on type, the market is segmented into cotton bath towel, velvet bath towel, plush bath towel, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global bath towel market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The bath towel market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the bath towel market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the bath towel market in these regions.
MARKET PLAYERS
The report covers key developments in the bath towel market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from bath towel market are anticipated to witness lucrative growth opportunities in the future with the rising demand for bath towel in the global market. Below mentioned is the list of few companies engaged in the bath towel market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the bath towel market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Brooklinen
- Christy
- Elsatex Group
- LOFTEX
- Mills, LLC
- Nine Space
- The Turkish Towel Company
- Trident Limited, India
- Welspun Global Brands Ltd
- West Point Home LLC