Baked chips are made with excessive salt, oil, and added flavours, stabilisers and emulsifiers. All these chemicals stay the same; it's only that with advanced technology, they have found a way to bake them, rather than deep-fry them. These chips come in a variety of different options. The original flavor provides a hefty crunch and the salty taste that is associated with fried potato chips.
MARKET SCOPE
The "Global Baked Chips Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the baked chips market with detailed market segmentation by source, distribution channel, and geography. The report provides key statistics on the market status of the leading baked chips market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on source, the global baked chips market is segmented into vegetable, fruits, grains, and others.
- Based on distribution channel, the global baked chips market is segmented into hypermarkets & supermarkets, convenience stores, online retail, and others.
MARKET DYNAMICS
Drivers:
- Rising demand for vegetable and fruit source baked chips.
- Growing consumption of baked chips as a snacks.
- Rising R&D activities drive the baked chips market.
Restraints:
- Oily food creates threat as it is not healthy.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The baked chips market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the baked chips market in these regions.
IMPACT OF COVID-19 ON BAKED CHIPS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The chemical & materials industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the baked chips market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from baked chips market are anticipated to lucrative growth opportunities in the future with the rising demand for baked chips in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the baked chips market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Frito-Lay
- Kettle Foods, Inc.
- Greendot Health Foods Pvt. Ltd.
- Kelloggs
- Popchips
- Calbee North America
- General Mills
- CAMPBELL SOUP COMPANY
- Burts Potato Chips Ltd
- Herr Foods
- Intersnack Group GmbH and Co. KG