automotive windshield washer system Market

The automotive windshield washer system market is expected to grow from US$ 6435.4 million in 2021 to US$ 9234.3 million by 2028; it is estimated to grow at a CAGR of 5.3% from 2021 to 2028.

The lack of differentiation among competitors in the automotive windshield washer system market makes sustainable competitive advantage crucial. To capitalize on this, market players can invest strategically in developing washer systems that are low-cost, innovative, and efficient, which can present significant business opportunities. An example of such an investment is Ford Global Technologies LLC's patented windshield washer system for cold weather conditions in the early 2000s. Therefore, by continuously investing in strategic research & development, partnerships, and alliances with stakeholders, market players can create market-disrupting solutions and access several lucrative business opportunities in the future.
 
According to reports from the Premier of Ontario, Doug Ford, Monte McNaughton, Minister of Labor, Training and Skills Development, Vic Fedeli, Minister of Economic Development, Job Creation and Trade, and representatives of the Automotive Parts Manufacturers Association, the Ontario government will be investing US$9.3 million in 11 training projects. The projects are aimed at helping 2,000 students and job seekers to acquire the necessary skills for employment in the automotive & advanced components manufacturing sector. In India, the PLI Auto scheme has attracted investment proposals worth US$6.04 billion from 20 automotive businesses as of February 2022. This scheme is expected to generate an additional production worth US$31.08 billion. These trends and initiatives are anticipated to drive automotive production and increase the demand for automotive windshield washer systems in the coming years.

To meet the rising demand for aftermarket and OEM products, automakers are establishing new manufacturing facilities or relocating existing ones to expanding automotive markets. As of 2022, there are presently 301 operational automobile factories in Europe that manufacture passenger cars, light commercial vehicles, heavy-duty vehicles, buses, engines, and batteries, according to ACEA. Following the shift of European car production to Eastern Europe, Africa has emerged as the next location for automotive production and a growing consumer market. As a result, Stellantis, the world's fourth-largest automotive manufacturer, plans to increase its spending on automotive parts made in Morocco from 600 million to 3 billion by 2025, according to Deutsche Welle. The growth of OEM production plants in these countries is expanding the potential for suppliers of windshield washer systems, which is fueling the growth of the automotive windshield washer system market.

Impact of COVID-19 Pandemic on Automotive Windshield Washer System Market

The global automotive industry has been severely impacted by the COVID-19 outbreak, with North American assembly plants shutting down. The production of passenger and commercial vehicles came to a halt in the last quarter of 2020, resulting in reduced market revenues for several manufacturers in the region. The closure of assembly plants has also affected the manufacturing of automotive windshield washer systems. However, while the impact of the COVID-19 pandemic has been short-term, the automotive windshield washer system market is anticipated to grow in the next three or four years.

The MEA region experienced a significant reduction in the production and manufacturing of automotive components, primarily because of its dependence on European and Asian countries for various automotive OEMs and aftermarket products. However, the presence of automotive manufacturing capabilities in Brazil meant that South America experienced a limited impact, despite the region's slower demand for passenger vehicle sales. The COVID-19 pandemic led to the closure of production plants, impacting the growth of the automotive industry and hindering the expansion of the automotive windshield washer system market in the region.

The automotive windshield washer system market is categorized into various segments based on the components, including hose & connectors, nozzles, reservoirs, pumps, and wipers. In 2021, the pumps segment held the largest market share. Additionally, based on end-users, the market is divided into commercial vehicle, passenger vehicle, and off-road highway vehicle segments, with the passenger vehicle segment holding the largest market share in 2021. Geographically, the automotive windshield washer system market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2021, the APAC region accounted for a significant share of the market.

The automotive windshield washer system market analysis was conducted using both primary and secondary research methods. Initially, a comprehensive secondary research process was undertaken, utilizing both internal and external sources to gather qualitative and quantitative data about the market. This process was instrumental in providing an overview and forecast of all market segments. Additionally, primary interviews were conducted with industry experts to authenticate the data and obtain further analytical insights into the topic. The participants in this research included VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders with specialization in the automotive windshield washer system market.

The key companies operating in the automotive windshield washer system market are Robert Bosch GmbH, Bowles Fluidics, Continental AG, Denso Corporation, Doga, Hella, Kautex, Mergon Group, Mitsuba Corporation, and Trico Products Corporation.